William Nicholls, Managing Director, and Chief Executive

A degree in self-education

William Nicholls

Last Update 9 months ago

William Nicholls, Managing Director, and Chief Executive

William formed Maltix on the back of extensive research, akin to, a degree in self-education, which started with the in-depth understanding of progressive web Apps that morphed into a thorough rethink of QR in the modern marketplace, and the interaction with QR, connected to progressive web Apps, and to in-situ Business Solutions, particularly when Applied to Smart Form pages.

William has owned many businesses over many years. He started with an Agricultural Science Degree in general agriculture, running two large farms in the 1980s. From there, he set up a fruit and vegetable distribution business in Bristol, eventually operating a fleet of seven 7.5-ton lorries and a 38-ton truck, .

It was during this period of delivering door-to-door, and distributing wholesale too, that William took on the fruit and veg concession at the Glastonbury Pop Festival for upwards of 200,000 people distributing between 10 and 15 tons of chopped fruit a day in kilogram containers to frenetic crowds, for several years. We turned over about £260,000 pa (at c1990 values!) just from doing this, for four days. This culminated in the realisation that, at the time, we controlled a large number of sections of the UK fruit business, particularly watermelons. This became obvious, when the chief buyer from Sainsbury’s, phoned them at Glastonbury and negotiated a deal for a 30-Ton lorry load of watermelons to be delivered to Sainsbury’s at a 300% profit margin!

Glastonbury was an eye-opener into the challenges of managing over 30 staff, but also dealing with huge amounts of cash in a potentially very dangerous situation.

William considered the idea of franchising his fruit and veg business during that period of the late 90s and realised that the Internet was going to be a lot more prevalent and so ended up purchasing a franchise called World Sites and he eventually recruited 80 consultants, as the Master Franchisor across United Kingdom and Northern Ireland.

Sadly, 9/11 brought an end to the business that we developed, but the learning process and what William went through, convinced him that it was only a matter of time before most, if not all, Internet Applications would have already been built, and that it was just a question of choosing the right ones, for a specific business, and then renting them.

William then worked in business recovery for a number of years owning and operating over 20 businesses, from 5 to 120 staff and £250K to £6M TO.

.At this point, he decided to go and play some cricket in the sun in Malta and so enjoyed it that he decided to stay in 2006, albeit with regular trips back to the UK. Inevitably, he became a little bored and increasingly interested and involved in the contract side of the Timeshare business, mainly Applied to fractionals, hotels and apartments, starting at the bottom, as a sales rep, in order to better understand the business model.

He quickly developed the idea, in tandem with his partner, Charlie Dillon, to implement dramatic contract changes, for example, removing contract liability of maintenance in Timeshare, by accelerating years owned in the future, so clients could use it immediately for an investment cost in the contract. Of course, that was extremely successful. Even at the tail end of Charlie‘s career, they managed to sell over £5 million worth of contract improvements in three years.

It was at this point that, he decided to engage in technology and to merge what he’d learnt into developing a sophisticated system that allowed people who own timeshares to rent the weeks they had, out to people who could use them, especially on the new contracts.

And then of course Covid came along!

Being home bound was instrumental in changing his thinking process and William had a huge focus on how he thought the future was likely to be, which is, indeed, proving to be the case, in that over 60% of business is now conducted over the smart phone, even though the predominant technologies are PC based and built for PC activity.

“There are four advanced elements of technology that can be rented, off the shelf, to achieve revolutionary change. These are: QR solutions, Progressive Web Apps (PWA), White Label Solutions and Smart Phone Page Solutions.”

So, in combination, the beginnings of a business model began to form. It was at this point in February 2023, that, after four years and over 50,000 hours of research, writing and development that he invited Maurice Watts to become his marketing director.

William also got involved with technical assistance in India and that part of his work and research, goes back four years old and this experience allows Maltix to integrate with and improve functionality for, for example, the My Most Trusted Network lead development system, through LinkedIn and, in tandem with ‘Tawk.to’ global chat system which allows us to manage virtual assistance around the planet via most trusted,(among other routes) into our chat room facility.

With a simple phone interface, the business Application services, associated with each QR code, can be changed at any time for the client, simultaneously within our subscription model. We thus introduce our clients to what we believe, are the most advanced SME business services on the planet using “My Most Trusted” and LinkedIn amongst other channels.

After four years of development, he now has a clear vision of what it will take to take Maltix to market and successful growth, profitability, and longevity.

William has extensive board knowledge especially working in business recovery. He understands the responsibilities of limited company status and also understands the importance of the pitch deck to gain funding for marketing needs and business expansion and profitability.

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