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Maurice Watts

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Commercial Bio

Maurice T Watts

As at, August 2023

Marketer; Marketing Mentor; Marketing Troubleshooter, Owner/Founder.

Founder, Owner/ST Melville Marketing - 1990 - www.melvillemarketing.com

Managing Director Melville Marketing Ltd. – 2022,

Marketing and Sales Director, Maltix Ltd. – 2023 – www.maltix.co.uk

Qualifications:- BSc (Hons.) Electronics, DMS DipM FInstSMM MCIM MIDM MIoD, IOEE Certified Mentor, Certified Teacher [CGLI 730, ACSETT I&II] (Youth and Adults)

What I do:- I apply the skills and knowledge of nearly 50 years of hands on, face to face, sales, and marketing, across a range of industries and sectors, (and what I learned to win the national marketing award) to help organisations from £ 20M T/O corporates to: one-man bands, charities and NFPs, to survive, grow, thrive, and, sometimes, stun the world.

Award: First Prize, London Tourist Board, Presidents Marketing Award (Student Section) 1989. Team Leader and Spokesperson. Theme: “Eating Out in London”

Co Wrote the “Communications” submission for the Children’s Play Council Charity’s successful bid for £150M of Lottery Funding.

Career:

• 3 years, electronics as a research tech in prototype communications systems (MOD [Navy])

• 4 years, University Hons. Degree in Electronics (Heavy SU engagement)

• 10 years, Sales Engineering (Systems usually with computers in them) with major international Corporates. (Dexion International, GEC-General Signal Ltd., Honeywell Inc., ENM [Rank Industrial], STC.)

• 4 years, running 2 ITeCs (Information Technology Centres – 5 staff & 40 trainees) training 16–19-year-olds, in tech and business skills, Created and delivered training scheme and income generation business plan from scratch.

• 3 years, Marketing Manager, CAD software house, servicing; businesses, 23 international distributors and 35 UK Dealers. #4 in World, #2 in UK and then:-

Formed Melville Marketing and became self-employed 1990 www.melvillemarketing.com

Founded Melville Marketing Ltd. as Managing Director June 2022

Formed The Visualisation Press, publishing house division of MM, 2009

www.visualisation.info & www.haikuonline.com

First Book: Haiku from A Celtic Heart, 2009

Board Experience:

Current: MD, Melville Marketing Ltd. Marketing Director Maltix Ltd. Past: (Legal) Sales and Marketing Director – Kalms Associates Ltd, Marketing Director (1998-2000– Potentials Plus Ltd/The Thinking Consultancy Ltd (1995-2000), Marketing Director GII Consultancy Ltd (x2) (20016-17), (Functional) Current: Marketing Director (UK) Titanium Capital Bank (2023), Past: Marketing Director, Routes to MarketR2M Ltd.; Head of Sales and Marketing; Erudyte Ltd/Speakers Company/Rainmakers Company.

Commercial Details:-

• Structure: Managing Director & Sole Trader, VAT registered, UK. Appointed Director (Companies Act) 5 times [Resigned, all but current, all in good standing], plus one, Job title.

• Engagements: from 1 day to 20+ years, 14 long term and at least 30 one offs

• Modes: PAYE. Annual Contract, Day Rate, Project Rate, Commission only (Discontinued), Override.

• Size: from 1 man SME to £20M subsidiary of £120M Group to £1Bn+ Fund

• Activities: Marketing Direction/Management, Consultancy, Sales, Training, Mentoring, Exhibitions, Running Courses, Presentation and Speaking, Coaching, Psychometrics. VC/Investor Pitches, MLM Distributor.

Sectors:-

• Deal making, putting together projects and funders typically 7 to 9 figures, in Banking, Finance, Construction, Healthcare, Sustainability, Recycling, Energy.

• IT (Vars, Network services, Software houses, Manufacturers, Research, Software and system Testing, CAD/CAM, Distributors, Sales Management Software systems, CRM, VoIP )

• Personnel/HR: (Psychometrics, Recruitment, Outplacement, Consultancy, CV writing Services, Expert Witness in PI Cases, Speaker Training, Counselling, Mentoring, CRB Checks, Translation/Interpreting services)

• Leisure: (Scuba Dive training and Equipment sales, Scuba Dive Holidays, Hot Air Ballooning and Promotions,)

• Retail: (IT, hardware, software and networks, Tea retailing and supply, Double Glazing and Home improvements, Scuba Equipment, Experience Days, Gift and Promotional wares, Artisan Soap, Water filters, Space Alarms, Beauty, and Nutritional Supplements )

• Hospitality: (SE Asian Food Court, events)

• Publishing/Visualisations: (Visualisations for Relaxations, Healing and Business progress, Haiku Writing, Haiku Book, Books on: Stress, HR Training, Outplacement Strategies.)

Other skills and Training:-

• HVAC: Honeywell Certified for design of HVAC systems.

• Sales: Training courses by: Dale Carnegie, Huthwaite, Kaiser, Sandler, Thermastor, BAC, Zenith.

• SCUBA Dive training, BSAC 2nd Class Diver, BSAC Club Instructor, CMAS 2*Instructor, BSAC Advanced Boat handling Instructor, Bossed and Instructed on Boat handling Courses for Poole Dive Centre.

Committee work:

• Anglo-Nigerian Railway Consortium – Representing GEC plc.(UK)

• Computer Graphics Suppliers Association (CGSA) – Representing RoboCAD Ltd.

• CIM West London(Heathrow) Branch Committee – Member for Business Liaison

• SE Region ITeC Committee – Representing Spelthorne and Hounslow ITeCs

Social Media:

WhatsApp: +447712828653

Linkedin: www.linkedin.com/in/mauricetwatts

Facebook Professional www.facebook.com/Melville.Marketing

Achievement Bio

Maurice T Watts BSc. DMS. DipM. FInstSMM, MCIM, MIDM, MIOD. IOEE Certified Mentor, Certified Teacher (Youth and Adults). Marketer; Marketing Mentor; Marketing Troubleshooter, Owner/Founder, Publisher. Founder Melville Marketing - 1990 became MD at Melville Marketing Ltd. – 2022.

He Applies the skills and knowledge of nearly 50 years of networking and hands on, face to face, sales, and marketing, across a wide range of industries and sectors, to help organisations from £ 20M corporates to: one-man bands, charities and NFPs, to survive, grow, thrive, and, sometimes, stun the world. Won First Prize, London Tourist Board, Presidents Marketing Award 1989 as Team Leader and Spokesperson; later, co Wrote the “Communications” submission for the Children’s Play Council’s successful bid for £150M of Lottery Funding.

As a sales engineer for 12 years, in big corporate land, consistently made120% to 160% of target. Moved into ITeCs helping over 200 teenagers get good jobs in IT organisations and then became a full time Marketer taking a CAD software house and its entire distributor/dealer network to #2 in the UK and #4 in the world, later taking a world class Networking Company to the best 2 quarters in history within 2 years of starting with them; building the value that allowed them to be sold on.

Registered the Corporate Balloon Company (Client) as a UK CAA commercial airline (AOC) and then took a hot air balloon team (For Barclaycard) to the Albertville Winter Olympics having got permissions from the DGAC, IOC, Mairie de Val d’Isere, Prefecture de la Haute Savoie, and French security service.

Registered the Corporate Balloon Company with French government, Chambery Chamber of Commerce, TVA and other authorities in order to trade legally in France.

Organised several visits to the international ballooning competition near Metz, including the one where we were part of the Guinness book of records world record for the most take-offs in 1 minute (970).

Was at one point marketing manager for 6 medium-sized companies all at the same time, since none of them needed a full-time one.

Was in the top 20% of sales people nationwide for 3 separate double glazing companies at 3 different times (on top of my day job). Won top monthly salesman for 1 of them, in my 1st month!

Took various companies and products to market for the 1st time and rescued probably twice that number.

Board experience with 6 small companies and founded The Visualisation Press, in 2009 starting with his 1st book and serving small independent authors.

2022 Researched the market for, and created the complete go to market strategy and modelling, for a going to market, engineering product predicted to do $1Bn T/O, within 18 months; to help them get funding.

Currently taking a vey radical QR SAAS to market designed to revolutionise how SME’s and solopreneurs work and oil the wheels for established organisations. We are dramatically expanding the things the QR code does from one or two to dozens if not more and thereby providing considerably increased functionality. Currently recruiting salespeople and affiliates for this proposition and preparing a pitch deck for first round funding.

In between times, taught Lawrence Perry how to be a great networker!

linkedin.com/in/mauricetwatts