Hospitality explainer

6 minute Radio interview

Expanded Mind Map link

• Briefing Document: Maltix QR Hospitality SaaS Platform

  Overview:

  This document provides a briefing on the Maltix QR SaaS platform, specifically focusing on its hospitality offerings and pricing structure as outlined in the provided excerpts. The platform leverages QR code technology to streamline various guest interactions and internal operations for hospitality businesses. The core value proposition appears to be enhancing guest convenience, automating processes, improving data management, and facilitating future marketing efforts.

  Main Themes and Important Ideas:

  1. QR Code Based Hospitality Solutions: The central theme is the utilisation of a single Master QR code as a gateway to a suite of digital services for hospitality guests. The document highlights the concept of a "One Master QR with many Designs," suggesting a unified access point for various functionalities. This aims to simplify guest access and potentially enhance brand recognition through customisable QR code designs.
  2. Modular Service Offerings: Maltix offers a range of modules catering to different aspects of the hospitality experience. These are broadly categorised into:
  • Food and Beverage: This includes modules for various ordering scenarios like room service, table orders, onsite order and collect, and geographical delivery. A "LINK to SHOPS" functionality is also mentioned, possibly indicating integration with external or internal e-commerce platforms.
  • Guest Room Modules: These focus on enhancing the in-room experience and include services like "Room Service," "Housekeeping," "TV Video," "Laundry," and "Guest surveys." The mention of "Staff direct notification service" and "Guest reassurance automation" suggests an aim to improve response times and provide proactive communication.
  • Facilities Management Service Modules: This category encompasses "Spa & Sports modules," 
  • Gift Shop Module: Similar to the above, this module is listed with a subscription 
  • Concierge Module: This module aims to digitise concierge services
  • Loyalty Module: This appears to be a comprehensive module focused on customer retention and engagement. Key features include "App Registration," automated client information to CRM and App data sources, booking and payment for future stays, rewards balance and redemption, special promotions via newsletters and push notifications, surveys and contests, social sharing incentives, tier upgrades, partnerships with other companies, referral programs, exclusive member events, and in-app recognition.
  1. Emphasis on Automation and Data Management: Several features point towards automation of tasks and improved data handling. "CRM automation," "App push notification," "Data harmonisation," and the automated capture of "client information automated to CRM and App data source" highlight the platform's focus on streamlining operations and building a valuable customer database for future marketing. The promise of "Secure data management and future marketing via your guest phone" underscores this benefit.
  2. Subscription-Based Pricing: The platform utilises a subscription model for each module. The excerpts provide specific pricing for individual modules like Room Service (89), Spa & Sports (99), Gift Shop (69), Concierge (69), and Loyalty (69). There are also discounted "Master Module Subscription" options based on the number of modules subscribed to This suggests flexibility for businesses to choose the services that best suit their needs.
  3. Guest Experience Enhancement: A recurring theme is improving the guest experience through convenience and personalisation. Features like mobile ordering, digital access to services, and the loyalty program aim to provide a more seamless and rewarding stay for guests. The phrase "Delighted guests on their trusted device" encapsulates this objective.
  4. Marketing and Communication Tools: The platform integrates various marketing and communication tools, including "Newsletter," "App push notification," and core to service "live chat" These features enable businesses to engage with guests, promote offers, and provide departmental support.
  
  

  Key Quotes:

  • "Secure data management and future marketing via your guest phone." - This highlights a core benefit of the platform.
  • "One Master QR with many Designs" - This describes the unified access point for various services.
  • The detailed list of features within the Loyalty module showcases the depth of customer engagement functionalities. For instance: "Redeem your points or rewards for exclusive benefits such as room upgrades, free nights, discounts on amenities, and priority check-in." and "Special promotions via newsletter and push Surveys, contests, and other activities that will earn additional points or rewards."

  Potential Implications:

  • Increased Efficiency: Automation of ordering, service requests, and communication could lead to significant operational efficiencies for hospitality businesses.
  • Improved Guest Satisfaction: Providing convenient digital access to services and personalized loyalty programs can enhance the guest experience.
  • Enhanced Data Collection and Marketing Capabilities: The platform facilitates the collection of valuable guest data, enabling targeted marketing campaigns and improved customer relationship management.
  • Scalability and Flexibility: The modular subscription model allows businesses to scale their adoption of the platform based on their needs and budget.
  
  

  Further Considerations:

  • Simple CSV file integration capabilities with existing hotel management systems (PMS) or the user interface for both staff and guests.
  •  "Master QR, Brand Bible & SaaS SET UP fully serviced thru Lares   Designer VA" 
  
  

  Conclusion:

  The Maltix QR Hospitality SaaS platform is a comprehensive solution designed to modernise guest interactions and internal operations within the hospitality industry. By leveraging QR code technology and offering a modular suite of services, it aims to enhance guest convenience, automate processes, improve data management, and ultimately drive business growth through improved customer engagement and targeted marketing. The subscription-based pricing model offers flexibility for businesses of varying sizes and needs.

Q&A

Maltix QR is presented as a SaaS (Software as a Service) platform designed to simplify and enhance business operations within the hospitality industry. Its primary benefit is making doing business easier by leveraging QR code technology to connect guests with various services and information through their personal devices. This streamlines processes, improves guest experience, and facilitates data collection for future marketing efforts.

Maltix QR utilises a "Master QR" code concept that can be linked to multiple designs and functionalities. When guests scan these QR codes (likely placed in various locations within the hotel, particularly inside the room with care and quality), they gain access to a range of modules and services directly on their smartphones or tablets. This eliminates the need for physical menus, information booklets, or in-room service directories, providing a more convenient and potentially contactless experience.

Maltix QR offers a comprehensive suite of food and beverage order modules, including options for standard food and beverage ordering, room service, table ordering within dining areas, onsite order and collection (takeaway), and order with onsite delivery based on geographical location within the property. It also provides links to external shops

In addition to food and beverage, Maltix QR offers modules to enhance various aspects of the guest experience, including guest room services (room service requests, housekeeping, TV/video access, laundry), guest surveys and feedback collection, spa and sports facility booking, and access to a gift shop module.

Maltix QR incorporates features designed to improve guest engagement and foster loyalty. These include guest reassurance automation, CRM (Customer Relationship Management) automation, newsletter and app push notification capabilities for communication, a dedicated loyalty module with features like automated sign-up, rewards balance tracking, point redemption for benefits (room upgrades, free nights, etc.), special promotions, surveys and contests for earning rewards, social media sharing incentives, loyalty program tier upgrades, partnerships for earning additional rewards, referral programs, exclusive member events, and in-app recognition.

Data harmonisation refers to the consolidation and integration of guest data from various touchpoints (e.g., orders, surveys, loyalty program activity) into a unified system. CRM automation leverages this harmonised data to automate various customer relationship management processes, such as personalised communication via newsletters and push notifications, targeted promotions based on guest preferences, and potentially automated responses to common requests, ultimately leading to more efficient operations and enhanced guest satisfaction.

The "Master QR" concept appears to be a central QR code that acts as a gateway to various services and information. It allows for flexibility in design and functionality without requiring the physical QR code to be changed. The "Multi Designer in situ" feature likely enables multiple designers to create and manage the content and design linked to this Master QR code, potentially allowing for different branding or information based on the specific context or location where the QR code is scanned.

Maltix QR offers subscription-based access to its modules. Specific pricing is provided for QR Site Speciality with additional Food delivery modules A and B

Modules A

• Order and Collect
• Table Order
• Room Service

• Modules B ( includes all A options )
• • Geo Beach & Grounds
  • Geo postcode Food Delivery