Maltix Big 3 Meeting Report - October 7, 2025 #1
William Nicholls - CEO, Director 1 Gyana Geetha - HOD, Lares Design, Director 2
William Nicholls
Last Update 8 months ago
Why we think One-Off Payments for Designer QR Codes Are the Wrong Approach
Prepared by Gyana Geetha & William Nicholls
One-off payments may deliver immediate revenue but significantly restrict Lares Design’s ability to grow long-term client relationships and revenue streams. This model creates unpredictable income and forces constant, expensive client acquisition to maintain cash flow.
Static QR codes sold on a one-off basis lack flexibility, preventing clients from updating CTAs or promotional content after printing. This limitation reduces client satisfaction and undermines their marketing effectiveness.
A subscription model with a 12-month expiry on dynamic QR codes addresses these challenges by:
Ensuring steady, predictable recurring SPIFF income
Building lasting client engagement through regular renewals
Offering unmatched marketing flexibility via changeable content post-print
Providing excellent value at just £15 annually, encouraging client retention
UK SMEs such as CarShop Group, Booths, and Neal’s Yard Remedies demonstrate how dynamic QR codes boost customer loyalty and business growth beyond static offerings, with coordinated & changing CTA
We both think, for Lares Design, embracing subscriptions aligns with market trends, maximises client value, and secures reliable ongoing revenue—advantages one-off payments cannot provide, which risk stagnating potential and income