Phone Social function diagram

Version one

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Notes from our call

Social Media Campaign Performance

Discussion of increased engagement on social media campaigns and target demographics.

General Information: Traction on social media campaigns is increasing hundreds of percent which is encouraging. Campaigns are working through multiple platforms and targeting young people aged 20-40. 11:39

Developing a Social Phone Life Flow Diagram

Morris created a flow diagram to understand how to target different demographic groups through their social media habits.

Ideas: Morris created a flow diagram to segment social media users by interests like business, social media, shopping to understand how to target different groups. Will and Charlotte review the diagram. 13:17

Understanding Unexpected Engagement

Discussion on investigating unexpected increases in engagement from certain demographics to better target marketing.

General Information: Morris investigated a surge in interest from younger demographics and wants to understand why they are interested to sell more to that group. 15:02

Ideas: Younger demographics primarily use smartphones, not other platforms. What would a multic service look like targeting their smartphone-focused lives? 19:07

Rebellious Older Generations

Morris shares about being rebellious in his youth and protesting for data privacy laws decades ago.

General Information: Morris was surprisingly part of the target audience for strange fashion due to being rebellious in his youth during the hippie and punk movements in the 60s-70s. 16:46

Proposed App Structure for Millennials and Gen Z

Discussion of a proposed app structure focused entirely on the interests and behaviors of millennials and Gen Z.

General Information: Maurice presents a diagram outlining key areas of focus for a app targeting millennials and Gen Z, including social media, music/playlists, money, news etc. Charlotte and Will provide feedback that it looks comprehensive. 20:00

Input Forms vs Surveys

Discussion around using input forms instead of surveys for data collection due to familiarity and preference of target users.

General Information: Maurice suggests using input forms instead of surveys as millennials are already accustomed to and prefer filling out forms online. Will confirms forms would be a better approach. 25:17

Accommodation and Relationships Sections

Two additional sections - Accommodation and Relationships - are proposed to cover legal and financial aspects of housing and relationships.

General Information: Maurice realizes an 'Accommodation' section is needed to cover documents related to property ownership and renting. A 'Relationships' section is also suggested for relationship status and legal agreements. 31:37

Economics/Inflation Data Section

The idea of including an economics section with real-time inflation and currency exchange data is discussed.

General Information: Charlotte suggests including a category for inflation updates. Maurice agrees and expands on the idea of an RSS feed for economic metrics like exchange rates and interest rates. 35:08

Implementation Approach

Discussion around building the app structure as a standalone PWA connected directly to data sources.

Next Steps: Will agrees the structure needs to be a PWA directly linked to data to enable real-time updates. Maurice notes some data like exchange rates could be pulled programmatically. 38:37

Phone Life App Concept

Discussion of a concept for an app called Phone Life that would store all personal information and documents on a user's phone.

General Information: Discussed downloading feeds directly into an app without needing to present them, and automatically determining source country from feeds. 40:05

General Information: Suggested users would fill out forms to get access to having their 'entire lives' on their phone at their fingertips for life, backed up to the cloud. 40:51

Ideas: Brainstormed possible names for the concept like 'Phone Life' or 'Pocket Life'. 42:32

Technical Implementation

Discussion of how the Phone Life app concept could be built technically using progressive web apps.

Next Steps: Discussed using a progressive web app (PWA) for the uploader to manage large amounts of user data while the implementation itself could be a native app. 43:00

Next Steps: Noted the challenges of using a PWA like Bubble which has a 50 component limit, and that tabs would be needed to break up the content. 43:37

Target Audience and Marketing

Brainstorming influencers to give early access and understanding millennials' perspective.

Next Steps: Discussed finding serious influencers to give the top four sections to in order to get started. 44:12

General Information: Emphasized thinking like the target audience of millennials even if they seem alien, to understand what they like and where they hang out. 47:19

Pricing and Next Steps

Considerations for pricing Phone Life and tasks to be completed going forward.

General Information: Estimated Phone Life could be priced at £50/month due to value it provides users. 51:01

Next Steps: Will to start building Phone Life into plans and integrate with Phone Light after returning from Brighton next week. 53:10