Running a business is difficult

Following a proven system is core to a successful franchise

Luna Aquilina

Last Update 2 months ago

"Although Maltix is not a Franchise we have aspirations of their success for our clients"
William Nicholls Maltix Ltd 2022
"Across the globe, one in seven businesses is a franchise – which equates to around two million franchised companies, employing 19 million people. According to the US Department of Commerce, franchising contributes a staggering $2.3 trillion to the global economy every year"

Franchise magazine

William talking about success in your business

Running a business is difficult, running a successful business is just as difficult, but a magic sauce has been poured into the mixture.

The magic sauce is your ability to adopt and implement ideas, prove new ideas for your business and share ideas to other Maltix operators.

This is why Franchisors use the interview words for the collaborative mindset 


I have a Franchise background, working in many well known and obscure Franchises as a franchise recruiter, a franchisee and a Master franchisor.

This is what i know:

Successful franchisors are VERY particular who they recruit.


If you cannot follow a proven system, and prove that in the selection process, you will be politely declined.



Marketing is the secret sauce

Every Franchisor has a secret sauce, a cookie cutter approach is very common, and that can be for a physical commodity such as food or an intellectual franchise such as sales and marketing.

Here's the rub

Franchisees still go out of business in alarming numbers, franchisors learn very quickly if a franchisee is struggling that they will not commit extra resources after initial training, even though they ultimately benefit why ?

Because their support structure goes to 20% of their franchisees instead of the 80% that are more likely to succeed.

Branding and Marketing 

Think of just 5 Franchises ? 

Can you see their branding ?

Amongst us, we have thousands of years of knowledge, as more clients adopt Maltix and we learn more and more, we establish and share best practice.


Most Franchisors have an aggressive quality marketing policy, the money to fund this marketing comes from a combination of franchise licence sales and a Common Advertising Fund (CAF) usually based on a small % of franchisee sales.

Maltix is not a Franchise, although we will sell geographical licences in the future.

As a Maltix SaaS operator:

Best practice: 

Your tick box exercise.

Your business.

I could make a long list, we shall another day, so no mention of Smart Form Pages, Branching logic, CRM integrations and Newsletters.

Today, lets look at the absolute basics

"Collectively we are much stronger than working independently"
Maurice Watts Melville Marketing
  • Have you a collaborative mindset ?
  • Have you thoroughly adopted App bookmark phone share?
  • Have you adopted your Knowledge Base bookmark phone share?
  • Have you adopted Designer QR print, backdrops and share ?
  • Have you a captivating one liner for your App onboarding and register?
  • Have you an elevator pitch at the top of your App ?
  • Have you invested in your branding?
  • Are you writing an article a day inside your knowledge base?
  • Is your knowledge base collecting leads?
  • Are you connecting every article to your App registration link? 
  • Are you SEO every article using Ai ?
  • Are you using push notifications within your App ?
  • Do you post articles and videos on Social media?
  • Are you sending weekly Events and news to Rosie ?
  • Are you monitoring your Tawk article, QR and App stats ?
  • Are you going to adopt marketing advice from Maltix?
  • Will you work collaboratively to get you warm leads for your business?
  • Are you going to earn as an affiliate thru marketing Maltix ?
  • Will you attend Maltix Events in the future?
  • Will you react to Rosie's email invitation to adopt My Most Trusted?
  • Will you reach out for support collaboratively ?

Marketing is key to your success: Lets get this show on the road

I helped pioneer My Most Trusted before Covid, it works incredibly well and in any sector.


  • I believe:
  • It's cheap to operate 
  • Much more refined than when it started
  • Safe
  • Methodical 
  • 100% non salesy 
  • Works within Maltix SaaS modules
  • Has the potential to truly explode.
  • Maltix was built for this!

Please take your time to read the links below 


The link below is a smart form page, and is automated securely to the Maltix Capsule CRM


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