The difference between a prospect and a lead
10,000 followers on social media means diddly squat
Maurice Watts
Last Update 23 days ago
A prospect and a lead are both terms commonly used in sales and marketing, but they represent different stages of the customer journey.
A lead is typically an individual or organisation that has shown some level of interest in a product or service. This interest is usually indicated by providing contact information, such as an email address or phone number, in response to a marketing campaign or by filling out a form on a website. Leads are considered potential customers, but they have not yet been qualified or evaluated further.
On the other hand, a prospect is a lead that has been qualified or evaluated to have a higher likelihood of becoming a customer. Prospects have gone through an additional level of scrutiny or analysis to determine if they meet specific criteria, such as budget, need, authority, and timeline (often referred to as BANT). Prospects are considered more valuable as they have shown a stronger potential for conversion and are more likely to engage in a sales conversation.
In summary, a lead is an initial contact or expression of interest, while a prospect is a qualified lead that meets specific criteria and has a higher likelihood of becoming a customer.
Maltix pays out on Prospects not leads.
Please read your Sales Agreement.