The vision of Maltix from the CEO

A crystal clear vision for global small business technology

William Nicholls

Last Update a month ago

William Nicholls CEO has a crystal clear vision for global small business technology:-


  • That delights the phone user
  • With built - in secure data control 
  • So that an SME can send articles, that they create
  • From within the system 
  • Directly onto the clients phone as an App notification
  • No App store required
  • With strategic QR, core to processes
  • Integrated technology that the SME values 
  • Enabling SME to work on their business and not in their business
  • A proven & integral marketing and networking solution


Much like the large more established SaaS ( Software as a Service ) providers, we offer a very generous affiliate scheme to all Maltix connect users and provide the very simple criteria to be successful 


William Nicholls CEO Maltix Ltd


I believe that by fostering a culture of collaboration, diversity, and continuous learning, we will empower our Global Virtual Assistants to drive our company forward and make a positive impact on the world. Together, we will challenge the status quo, embrace change, and strive for continuous improvement in everything we do.

I am committed to leading Maltix with integrity, transparency, and a focus on long-term sustainability. By staying true to our values and vision, I am confident that we will not only achieve our goals but exceed them, creating a brighter future for our Company, our technology partners, Virtual assistants, and our Customers."
As the CEO of our organisation, alongside a very experienced and mature board, I believe in fostering a culture of shared values that guide our actions and decisions. These shared values are the foundation of our company's success and are essential for creating a positive and inclusive work environment.

Vision Statement:
To create a workplace where every individual is valued, respected, and empowered to reach their full potential.

Mission Statement:
To inspire and empower our employees to achieve excellence through collaboration, innovation, and a commitment to our shared values.

Core Values:
1. Integrity: We are committed to honesty, transparency, and ethical behavior in all aspects of our business.
2. Respect: We treat each other with dignity, kindness, and empathy, fostering a culture of inclusivity and belonging.
3. Collaboration: We believe in the power of teamwork and cooperation to achieve our goals and drive innovation.
4. Excellence: We strive for excellence in everything we do, setting high standards for ourselves and continuously seeking improvement.
5. Accountability: We take ownership of our actions and responsibilities, holding ourselves and each other to the highest standards of performance.
6. Sustainability: We are committed to environmental stewardship, social responsibility, and ethical business practices.

Guiding Principles:


1. Lead by example: As leaders, we set the tone for our organization by living
out our values and principles every day, demonstrating our commitment to them in all of our interactions and decisions.

2. Communicate openly and transparently: We believe in open and honest communication at all levels of the organisation, fostering trust and collaboration among team members.

3. Embrace diversity and inclusion: We celebrate the unique perspectives, backgrounds, and experiences of our employees, recognising that diversity is a strength that drives innovation and creativity.

4. Foster a culture of learning and growth: We encourage continuous learning, professional development, and personal growth for all employees, supporting their journey to reach their full potential.

5. Prioritise customer satisfaction: We are dedicated to delivering exceptional products and services that meet the needs and exceed the expectations of our customers, building long-lasting relationships based on trust and value.

6. Give back to our community: We are committed to giving back to the communities in which we operate, supporting local initiatives, and making a positive impact through philanthropic efforts.

By upholding these shared values and principles, we will create a workplace where every individual feels valued, empowered, and inspired to contribute their best work. Together, we will achieve our vision of excellence and success, driving sustainable growth and making a positive impact on the world around us.

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