Weekly Big Three 29th September 2025

Weekly visits to the Freedom App

HERE

There may be other metrics we find useful on our weekly Big three

From Maltix connect maybe

The Maltix Connect Big Three

Our leadership model is defined by three non-negotiable, results-focused outcomes. These 'Big Three' will be the foundation for all weekly actions week one , team check-ins, and strategic decisions. They ensure that our focus remains on our key business drivers:

 eCard conversion, Designer QR frames sales, and affiliate growth.

1. Conversion to Designer QR Frames Sales

This is our primary commercial metric. Our goal is to drive the conversion of eCards into Designer QR frames sales. Success in this area is a direct measure of the effectiveness of our product and our sales process.Metric: We will track and report on the conversion rate from eCard usage to Designer QR frame purchases.

Focus: All activities, from marketing campaigns to direct sales efforts, will be prioritised based on their potential to impact this conversion metric.

DAILY Facebook and Linkedin is a global priority

Accountability: Weekly checkpoints will be used to review progress and identify any obstacles preventing us from reaching our conversion goals.

Wufoo eCard submissions csv download available to any board member, please ask from Sara Jumbe

Live report set up on Wufoo 

Our second core priority is to increase the penetration and engagement of the Maltix Connect platform. This foundational activity is crucial for nurturing our existing user base and creating a fertile ground for future conversions and affiliate growth.Metric: We will measure our success by the percentage of active eCard users who are fully engaged within the Maltix Connect ecosystem.

Focus: Initiatives that encourage users to utilise all features of the platform, thereby increasing their reliance on our services and their likelihood of converting to a paid product.

Accountability: We will analyse weekly user data to ensure we are making consistent progress on penetration and address any drop-offs immediately.

Reporting required

3. Initial Contact with Potential Maltix Affiliates

The future of our growth lies in our affiliate network. Our third 'Big Three' priority is to systemise and accelerate our efforts in making initial contact with potential new affiliates. This is the first step in building a robust and expansive sales channel .

Metric: We will track the number of qualified, initial contacts made with potential affiliates on a weekly basis.

Focus: Streamlining our outreach process, refining our pitch, and ensuring our team has the tools they need to make effective initial contact.

Accountability: The mid-week checkpoint will be used to review our contact numbers and refine our approach to ensure we are consistently expanding our affiliate pipeline.

By focusing our energy on these three clear and measurable outcomes, we will ensure that our leadership remains process-driven and our organisation stays aligned on what truly matters for our success.

Reporting required

Week 6th October 2025