In App and push notifications, whats the difference?

In-app notifications and push notifications are both methods of delivering notifications to users in a Maltix QR Site Progressive Web App (PWA), but they have some key differences:

1. Delivery:
- In-app notifications are delivered within the PWA itself, appearing as a pop-up or a banner within the app's user interface.
- Push notifications are delivered to the user's device outside of the PWA, appearing as a notification on the device's home screen or in the notification centre.

2. Timing:
- In-app notifications are triggered and displayed immediately when the user is actively using the PWA.
- Push notifications can be sent to the user's device even when they are not actively using the PWA, allowing for real-time updates and engagement.

3. Permission:
- In-app notifications do not require explicit permission from the user as they are part of the app's user interface.
- Push notifications require the user to grant permission to the PWA to send notifications to their device. This permission is typically requested when the user first visits the QR Site.

4. Reach:
- In-app notifications are limited to the users who are actively using the PWA at the time the notification is triggered.
- Push notifications have a broader reach as they
can reach users who may not be actively using the PWA at that moment. Push notifications can be sent to the user's device, even if the PWA is not currently open, allowing for greater engagement and the ability to bring users back to the QR Site.

5. Interaction:
- In-app notifications can be interacted with directly within the QR Site. Users can click on the notification to open a specific page or perform an action within the app.
- Push notifications Users  open the PWA by tapping on it. However, Maltix QR Site allows for more advanced interactions, such as quick actions or inline replies, or reaction to en external smart form page to automate to a Capsule CRM

6. Customisation:
- In-app notifications can be fully customised to match the PWA's branding and design. Maltix QR Site gives more control over the appearance and behaviour of in-app notifications.
- Push notifications Maltix QR Site enables customised content with an icon of the notification.

7. Progressive Web App GDPR operating system   

Maltix QR operators have access to an admin area behind the burger bar log in of their App. 

In-app notifications are displayed within the PWA itself, and are triggered immediately to all registrants, and do not require explicit permission from the registrant.

Push notifications, on the other hand, are client permission only and built into the GDPR operating system of the App giving the registrant complete control.

Compliance to GDPR and the the new Cyber and security resilience bill are absolutely core to the Maltix QR Site Progressive Web App (PWA) operating system.

Maltix provides a complete data management pack built into your Knowledge base and linked to Smart Form Pages, e,g, DocuSign, Contact request, Likert surveys, Stripe shops etc

Push Notifications: Included with All Maltix QR Site Subscriptions

Every Maltix QR Site subscription comes with the powerful ability to manage Push Notifications. This means you can send messages that pop up directly on your users' phones or computers, even when they're not actively Browse your QR site. It's a fantastic way to send out alerts, special offers, or direct them to new content.

Think of it this way:

• Push Notifications (Always Included): These are like sending a text message or an alert that appears on someone's home screen. They're designed to grab attention and bring people back to your QR site. You can schedule these for later, link them to specific pages (like a Knowledge Base article), and proactively reach your audience with timely updates.

What's Not Included: In-App Notifications

It's important to understand that while push notifications are standard, your Maltix QR Site subscription does not include "In-App Notifications."

• In-App Notifications (Not Included): These are messages that only appear inside your QR site while someone is actively using it. They might be banners, pop-ups, or alerts that show up only once someone has opened your QR site.

Why This Matters for You

For your marketing and communication needs, having Push Notification capabilities included with your Maltix QR Site subscription empowers you to:

• Proactively engage: Send scheduled alerts about new products, events, or important updates that reach your audience directly.
• Drive traffic: Bring users straight to valuable content, like your latest Knowledge Base articles, by including a direct link in your push notification.
• Re-engage users: Reach out to people who haven't visited your QR site in a while and encourage them to return.

In essence, every Maltix QR Site subscription provides powerful Push Notification capabilities, allowing you to easily connect with your audience outside of your site and draw them back in for more engagement.