Call to Action Triggers

For in app and push notifications

William Nicholls

Last Update 6 months ago

Cut and paste into Gemini to create your in app notifications:- Log in to burger bar and access admin area at the bottom of the page. Through Studio you access Push notifications to all Registrants.ย  Here are three distinct sets of CTA copy using the Threat, Reward, or Curiosity triggers. You can rotate these across your different TAWK articles to see which psychological trigger drives the most engagement (A๐Ÿ‘ ๐Ÿ‘Ž B Testing).

Option 1: The "Threat" Trigger (Fear of Missing Out / Risk)

Use this for articles about compliance, SEO changes, or competitive landscapes.

Headline: "Your competitors are already mobile-first. Are you invisible?" Depending on how fast you want to catch up, choose your armour:

  • ๐Ÿ›ก๏ธ The Low Cost Deal (Survival Kit)

    • "The DIY Starter" โ€“ Secure your spot on the app store.

    • Get the basic PWA shell and standard hosting.

    • [Link: Secure the Basics]

  • โš”๏ธ The Best Buy Deal (Smart Defence)

    • "The Competitor Crusher" โ€“ Don't just survive, push back.

    • Includes PWA, Full SEO Integration, and Monthly Push Notifications.

    • [Link: Get Competitive Now]

  • ๐Ÿ‘‘ The Gold Plated Fur Lined Deal (Total Domination)

    • "The Market Leader Suite" โ€“ Make them irrelevant.

    • Fully Managed PWA, Weekly Content Strategy, Concierge Support, and VIP Tribe Management.

    • [Link: Dominate Your Market]

Option 2: The "Reward" Trigger (Gain / Value)

Use this for articles about lead generation, sales features, or new tech.

Headline: "Stop leaving 50% of your leads on the table." We have three ways to turn your traffic into revenue right now:

  • ๐ŸŽ The Low Cost Deal (Quick Win)

    • "The Lead Catcher" โ€“ Start capturing data today.

    • Simple Wufoo Form integration + Basic QR Code setup.

    • [Link: Start Catching Leads]

  • ๐Ÿš€ The Best Buy Deal (Growth Engine)

    • "The Conversion Accelerator" โ€“ Turn scanners into buyers.

    • Dynamic QR strategy, Custom Landing Pages, and Automated Email follow-ups.

    • [Link: Accelerate My Sales]

  • ๐Ÿ’Ž The Gold Plated Fur Lined Deal (Revenue on Autopilot)

    • "The Ultimate Ecosystem" โ€“ We build it, you profit.

    • Complete 'Done-For-You' Funnel, Bespoke Design, CRM Integration, and Priority Traffic Analysis.

    • [Link: Build My Empire]

Option 3: The "Curiosity" Trigger (The 'Secret' / Information Gap)

Use this for educational articles, 'How-to' guides, or industry insights.

Headline: "There is a 'hidden' feature in your smartphone that drives repeat business." Most businesses never unlock it. How deep do you want to go?

  • ๐Ÿ” The Low Cost Deal (The Peek)

    • "The Explorer Pass" โ€“ See what's possible.

    • Access to the standard Tribe platform and basic analytics.

    • [Link: Unlock the Basics]

  • ๐Ÿ’ก The Best Buy Deal (The Blueprint)

    • "The Insider Advantage" โ€“ Know exactly what your customers want.

    • Full Data Reporting, Heatmaps, and User Behaviour tracking.

    • [Link: See The Data]

  • ๐Ÿ”ฎ The Gold Plated Fur Lined Deal (The Master Key)

    • "The Prediction Engine" โ€“ Anticipate their next move before they do.

    • AI-driven insights, Predictive Push Notifications, and a Dedicated Success Manager to interpret the data for you.

    • [Link: Predict the Future]

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