Maltix Connect: Networking for Business Growth

4 minute Radio interview

Q&A

Many incorrectly believe that networking is about pitching their products or services directly to the network itself, expecting immediate sales. Watts emphasises that "no one goes to a network to buy!" Direct pitching within a network is ineffective and not the purpose of building connections.

Business growth within a network stems from its members knowing, trusting, and believing in your capabilities and integrity. This happens when your network understands what you offer and is convinced of your ability to deliver. These connections then become sources of leads or direct clients who need your expertise.

To foster a helpful network, Watts advises actively connecting and sharing with others. This includes recommending them to individuals who could benefit from their services and making valuable connections for them. The focus should be on giving value and building reciprocal relationships.

Being authentic, having a collaborative mindset, being genuine, present, and attentive are key personal attributes for effective networking. When individuals perceive you as such, they are more likely to want to support you in return because they know, like, and understand how you can positively impact others.

Maltix Connect is specifically designed to accelerate and improve the process of forming meaningful connections and building a network of friends and allies. It aims to create warmer and more solid relationships quickly, ultimately leading to more fruitful business opportunities.

Maurice offers a free personal Zoom event for a small group of four people (first come, first served). This hour-long session combines a tutorial aspect with one-on-one interaction, aiming to ensure that participants know each other well enough by the end to offer and receive recommendations. This directly embodies his philosophy of building strong, personal connections within a network. 

The excerpt mentions network mentoring within Connect, emphasising the importance of having your LinkedIn reviewed by Gareth Wax (a free, 30-minute service). Contact Gareth It also encourages registration as a "tribe member" on the Connect App for free access to member materials, suggesting a platform with further resources and community features.

The central message is that genuine connection, collaboration, and a focus on helping others within a network are paramount for business survival and growth. By prioritising building trust, demonstrating authenticity, and actively supporting your network, you create a system where others are naturally inclined to reciprocate, leading to valuable leads, connections, and ultimately, success.

Overall Significance: This excerpt provides valuable insights into effective networking strategies, emphasising the importance of building genuine relationships based on trust and mutual support. It positions Maltix Connect as a tool designed to facilitate this approach, offering both educational opportunities and a platform for meaningful connections. The strong and direct language used by Maurice Watts underscores the critical nature of understanding and implementing these principles for business success.

Principles Source: Excerpts from "Maltix QR Making doing business Easy | Maurice Watts - Please, get this, because this is how you survive."

Author: Maurice Watts, Maltix Connect Marketing and Sales Director

Main Theme: The core message of this excerpt is a fundamental principle of successful networking, emphasising building genuine relationships based on trust, collaboration, and mutual support rather than direct pitching. Maltix Connect is presented as a platform designed to facilitate this type of authentic connection.

Key Ideas and Facts:

• Networking is not about pitching or selling directly: Watts emphatically states that networks are not marketplaces for immediate transactions. "You cannot not, should not, and will not succeed, Pitching to a network. - No one goes to a network to buy !!!!!" This highlights a crucial misunderstanding many might have about the purpose of networking.
• Business success through networking comes from trusted relationships: Leads and connections arise when individuals in your network understand your capabilities, trust your integrity, and are convinced of your ability to deliver. "You get business, usually leads or connections who need what you offer, by those in your network knowing what you can do, believing that you can be trusted, are honest, and convincing others that you will be able to deliver!"
• Building trust and awareness requires a specific approach: To foster these supportive relationships, individuals need to actively connect, share, recommend others, and make useful connections for their network. "By connecting and sharing with them, recommending them to those whom you know could use them and making useful connections for them."
• Key attributes for successful networking: Watts outlines essential personal qualities that encourage reciprocal support within a network. These include being authentic, having a collaborative mindset, being real, present, attentive, and genuine. "If you are authentic, have a collaborative mind set, are real, present, attentive, and genuine, they will want to do the same for you because they know and like you ( and how you can make things better for others), No?"
• Maltix Connect facilitates authentic networking: The platform is designed to expedite the process of building meaningful friendships and alliances, leading to warmer and more solid connections quickly. "That, my friends is how Networking works, and Maltix Connect is designed to make that process of making, those friends and allies, faster, better and leading to warmer connections quickly and solidly."
• Open Offer for Personalised Networking Tutorial: Watts offers a free, limited-space (4 people) personal Zoom session focused on 1-to-1 networking. This tutorial aims to equip participants with the skills to know others well enough to recommend or be recommended by them. This is presented as a "1st come 1st served" opportunity.
• Network Mentoring and Resources within Maltix Connect: The platform offers network mentoring aimed at creating lasting positive change. A Bizcard link (https://qrco.de/melville) is provided, and Gareth Wax offers free 30-minute LinkedIn reviews. Users are encouraged to "Register as a tribe member on the Connect App for free access to Members materials."
• Call to Action: The overarching message is a strong encouragement to adopt this relationship-centric approach to networking as a fundamental strategy for business survival. "Please, Please, get this, because this is how you survive."

Quotes:

• "You cannot not, should not, and will not succeed, Pitching to a network. - No one goes to a network to buy !!!!!"
• "You get business, usually leads or connections who need what you offer, by those in your network knowing what you can do, believing that you can be trusted, are honest, and convincing others that you will be able to deliver!"
• "By connecting and sharing with them, recommending them to those whom you know could use them and making useful connections for them."
• "If you are authentic, have a collaborative mind set, are real, present, attentive, and genuine, they will want to do the same for you because they know and like you ( and how you can make things better for others), No?"
• "That, my friends is how Networking works, and Maltix Connect is designed to make that process of making, those friends and allies, faster, better and leading to warmer connections quickly and solidly."
• "Please, Please, get this, because this is how you survive."

Mind MAP LINK BELOW