Moving from Website to App Case study
Small business
Maurice Watts
Last Update a year ago
Problem Scenario: Ineffective Websites for Small Businesses
Small businesses often face challenges when it comes to establishing and maintaining an effective online presence.
John owns a small bakery in a bustling town. He has been in business for a few years and has a loyal customer base. However, he notices that his sales have plateaued, and he believes that having an online presence could help attract new customers and boost his revenue.
John decides to create a website for his bakery. He spends a significant amount of time and money on designing the website, but soon realises that it is not yielding the desired results. Here are some specific problems he encounters:
1. Lack of visibility: John's website does not rank well on search engine results pages (SERPs), making it difficult for potential customers to find him online. He realises that his website lacks essential search engine optimisation (SEO) techniques, such as relevant keywords, meta tags, and quality backlinks.
2. Poor user experience: When potential customers do find John's website, they struggle to navigate it. The website's layout is cluttered, and the navigation menu is confusing. As a result, visitors find it challenging to find information about the bakery's products, opening hours, or contact information. This leads to frustration and a high bounce rate, as visitors quickly leave the site without taking any further action.
3. Lack of mobile optimisation: John's website is not optimised for mobile devices, which is a significant drawback in today's mobile-driven world. When accessed on smartphones or tablets, the website appears distorted, and the text is difficult to read. This discourages potential customers from exploring the site further and makes it challenging for them to place online orders or make reservations.
4. Ineffective call-to-action: Even if visitors manage to navigate John's website and find the information they need, there is a lack of clear and compelling calls-to-action (CTAs). The website fails to guide visitors towards taking desired actions, such as placing an order, signing up for a newsletter, or contacting the bakery for inquiries. As a result, potential customers may leave without converting into actual sales.
5. Outdated content: John's website lacks fresh and engaging content. The blog section has not been updated in months, and the images used are outdated. This gives the impression that the bakery is not active or up-to-date, leading potential customers to question the quality and reliability of the products and services offered.
Overall, the problems with ineffective websites result in missed opportunities for growth and revenue generation. Potential customers are unable to find the business online, have a poor user experience when they do find it, and are not motivated to take action. As a result, website fails to effectively showcase offerings, attract new customers or drive sales.
Small businesses often face challenges when it comes to establishing and maintaining an effective online presence.
Here is a problem scenario that highlights some common issues faced by small businesses with ineffective websites:
John owns a small bakery in a bustling town. He has been in business for a few years and has a loyal customer base. However, he notices that his sales have plateaued, and he believes that having an online presence could help attract new customers and boost his revenue.
John decides to create a website for his bakery. He spends a significant amount of time and money on designing the website, but soon realises that it is not yielding the desired results. Here are some specific problems he encounters:
1. Lack of visibility: John's website does not rank well on search engine results pages (SERPs), making it difficult for potential customers to find him online. He realises that his website lacks essential search engine optimisation (SEO) techniques, such as relevant keywords, meta tags, and quality backlinks.
2. Poor user experience: When potential customers do find John's website, they struggle to navigate it. The website's layout is cluttered, and the navigation menu is confusing. As a result, visitors find it challenging to find information about the bakery's products, opening hours, or contact information. This leads to frustration and a high bounce rate, as visitors quickly leave the site without taking any further action.
3. Lack of mobile optimisation: John's website is not optimised for mobile devices, which is a significant drawback in today's mobile-driven world. When accessed on smartphones or tablets, the website appears distorted, and the text is difficult to read. This discourages potential customers from exploring the site further and makes it challenging for them to place online orders or make reservations.
4. Ineffective call-to-action: Even if visitors manage to navigate John's website and find the information they need, there is a lack of clear and compelling calls-to-action (CTAs). The website fails to guide visitors towards taking desired actions, such as placing an order, signing up for a newsletter, or contacting the bakery for inquiries. As a result, potential customers may leave without converting into actual sales.
5. Outdated content: John's website lacks fresh and engaging content. The blog section has not been updated in months, and the images used are outdated. This gives the impression that the bakery is not active or up-to-date, leading potential customers to question the quality and reliability of the products and services offered.
This narrative is very familiar to small business owners
An alternative narrative from Maltix
Small business benefits of adopting a PhoneSite
PhoneSite is a platform created as a mobile website specifically designed for smartphones. It is similar to a traditional website in terms of functionality and content, but there are some key differences between the two:
1. Design: PhoneSite focuses on creating a mobile-friendly design that is optimised for smaller screens. It typically has a much simpler layout and navigation compared to a traditional website with a familiar burger bar menu tab.
2. User experience: PhoneSite aims to provide a seamless and user-friendly experience for mobile users. It may include features such as click-to-call buttons, location-based services, and easy access to contact information.
3. Speed: PhoneSite is designed to load quickly on mobile devices, considering the limited bandwidth and slower internet speeds often experienced on smartphones. This can enhance the user experience and reduce bounce rates.
4. Accessibility: PhoneSite ensures that the website is accessible across various mobile devices and operating systems. It takes into account different screen sizes, resolutions, and touch capabilities to provide a consistent experience for all users.
5. Optimisation: PhoneSite focuses on optimising for mobile search engines. This can improve the visibility and discoverability on mobile platforms.
1. Design: PhoneSite focuses on creating a mobile-friendly design that is optimised for smaller screens. It typically has a much simpler layout and navigation compared to a traditional website with a familiar burger bar menu tab.
2. User experience: PhoneSite aims to provide a seamless and user-friendly experience for mobile users. It may include features such as click-to-call buttons, location-based services, and easy access to contact information.
3. Speed: PhoneSite is designed to load quickly on mobile devices, considering the limited bandwidth and slower internet speeds often experienced on smartphones. This can enhance the user experience and reduce bounce rates.
4. Accessibility: PhoneSite ensures that the website is accessible across various mobile devices and operating systems. It takes into account different screen sizes, resolutions, and touch capabilities to provide a consistent experience for all users.
5. Optimisation: PhoneSite focuses on optimising for mobile search engines. This can improve the visibility and discoverability on mobile platforms.
Pricing benefits of Maltix Phonesite
1. Cost-effective: Maltix Phonesite offers affordable pricing plans, allowing businesses of all sizes to access its services without breaking the bank. The pricing is competitive compared to other similar solutions in the market.
2. No additional hardware costs: With Maltix Phonesite, there is no need to invest in expensive hardware or equipment. The service operates entirely in the cloud, eliminating the need for physical infrastructure and reducing upfront costs.
3. Scalable pricing options: Maltix Phonesite offers flexible pricing options that can be customised to meet the specific needs and requirements of businesses. Whether you have a small team or a large enterprise, you can choose a plan that aligns with your budget and scale as your business grows.
4. Pay-as-you-go model: Maltix Phonesite operates on a pay-as-you-go pricing model, which means you only pay for the services you use. This allows businesses to have better control over their expenses and avoid paying for unused features or services.
5. No long-term contracts: Unlike traditional phone systems that often require long-term contracts, Maltix Phonesite offers the flexibility of month-to-month subscriptions. This gives businesses the freedom to cancel or modify when they want.
1. Cost-effective: Maltix Phonesite offers affordable pricing plans, allowing businesses of all sizes to access its services without breaking the bank. The pricing is competitive compared to other similar solutions in the market.
2. No additional hardware costs: With Maltix Phonesite, there is no need to invest in expensive hardware or equipment. The service operates entirely in the cloud, eliminating the need for physical infrastructure and reducing upfront costs.
3. Scalable pricing options: Maltix Phonesite offers flexible pricing options that can be customised to meet the specific needs and requirements of businesses. Whether you have a small team or a large enterprise, you can choose a plan that aligns with your budget and scale as your business grows.
4. Pay-as-you-go model: Maltix Phonesite operates on a pay-as-you-go pricing model, which means you only pay for the services you use. This allows businesses to have better control over their expenses and avoid paying for unused features or services.
5. No long-term contracts: Unlike traditional phone systems that often require long-term contracts, Maltix Phonesite offers the flexibility of month-to-month subscriptions. This gives businesses the freedom to cancel or modify when they want.
AI-generated articles using PhoneSite notifications
1. Personalised content: PhoneSite notifications allow for delivering regular articles directly to users' devices, ensuring that they receive content that is relevant and interesting to them.
2. Timely updates: PhoneSite notifications enable real-time delivery of articles. Users can receive notifications as soon as new articles are generated, ensuring they stay up-to-date with the latest information and news.
3. Improved user engagement: PhoneSite notifications provide a direct and immediate way to engage users. By delivering AI-generated articles through notifications, users are more likely to click and read the content, leading to increased user engagement and interaction.
4. Increased accessibility: PhoneSite notifications can reach users across different devices and platforms, including smartphones, tablets, and desktops. This ensures that AI-generated articles are accessible to a wider audience, enhancing the reach and impact of the content.
5. Efficient content distribution: AI-generated articles can be distributed efficiently through notifications. This eliminates the need for users to actively search for content, as the articles are pushed directly to them. It saves time and effort for users while ensuring they receive relevant information that they choose.
1. Personalised content: PhoneSite notifications allow for delivering regular articles directly to users' devices, ensuring that they receive content that is relevant and interesting to them.
2. Timely updates: PhoneSite notifications enable real-time delivery of articles. Users can receive notifications as soon as new articles are generated, ensuring they stay up-to-date with the latest information and news.
3. Improved user engagement: PhoneSite notifications provide a direct and immediate way to engage users. By delivering AI-generated articles through notifications, users are more likely to click and read the content, leading to increased user engagement and interaction.
4. Increased accessibility: PhoneSite notifications can reach users across different devices and platforms, including smartphones, tablets, and desktops. This ensures that AI-generated articles are accessible to a wider audience, enhancing the reach and impact of the content.
5. Efficient content distribution: AI-generated articles can be distributed efficiently through notifications. This eliminates the need for users to actively search for content, as the articles are pushed directly to them. It saves time and effort for users while ensuring they receive relevant information that they choose.
PhoneSite onboarding simplicity refers to the ease and simplicity of the onboarding process for users
Onboarding is the process of introducing and familiarising users with the features, functions, and benefits of your PhoneSite.
Minimalistic Design: PhoneSite client onboarding is clean with minimalistic design that avoids overwhelming users with too much information or complex user interfaces.
Onboarding is the process of introducing and familiarising users with the features, functions, and benefits of your PhoneSite.
The clients login details are immediately encrypted and stored on their device for future use.
PhoneSite resides as a bookmark and does not require an App download or access to an App store. Phone storage requirements are 99.86% less than a traditional native App
Minimalistic Design: PhoneSite client onboarding is clean with minimalistic design that avoids overwhelming users with too much information or complex user interfaces.
PhoneSite design focuses on guiding users through the essential steps to get started.
Simple onboarding
1. Sign up for a Maltix Phonesite account: Visit the Maltix Phonesite Master QR shop, read the "What you get" section within each shop and sign up for an account. Provide the necessary information and complete the registration process. Maltix offers various plans with different features and pricing options. Choose the one that best fits your requirements.
2. Book your VA to configure your Phonesite: This involves setting up the layout, design, and content of your site. You can customise the appearance and add different elements such as text, images, videos, forms, etc.
4. Add necessary integrations: If you want to integrate your Phonesite with other tools or platforms, such as CRM systems or email marketing software, you can do so by adding the necessary integrations at a higher subscription level. Maltix Phonesite provides options to connect with various third-party applications.
5. Using VA services, your PhoneSite, BizCard, Business card mock ups and Zoom back drops should be ready to go on the day.
6. Knowledge base set up, articles and categories set up on the day for regular articles for PhoneSite notification. Categories added to PhoneSite document library.