How Maltix is building Topical Authority
500 articles is just the start and our tribe continues to grow.
William Nicholls
Last Update 4 months ago
Our view on Topical authority
Topical authority refers to the level of expertise and credibility a Knowledge Base or individuals therein has in a specific topic or subject area.
It is a measure of how well we are recognised as a reliable source of information and knowledge in our particular field.
We had to establish topical authority by consistently producing high-quality content that demonstrates expertise and provides valuable insights and information to our target audience.
This has been achieved through in-depth research over 5 years, staying updated with the latest developments in our field, and showcasing expertise through publications, speaking engagements, collaborations with other authoritative figures and the recruitment of top quality management expertise.
Having topical authority has lead to several benefits, such as higher search engine rankings, increased traffic, and improved credibility and trust among users.
It has also attracted opportunities for collaborations, partnerships, and speaking engagements, further enhancing the Maltix reputation and influence in our field.
We know that topical authority is not achieved overnight and requires continuous effort and dedication to build and maintain.
We consistently produce relevant and valuable content, engage with the target audience, and establish a strong online presence through various channels, such as PhoneLite, PhoneSite utilising integrated categorised Knowledge Base articles, plus social media, forums, and industry-specific platforms.
Our mantra for SME remains unwavering, connect to the majority device with phone based technology, automate data to an in App data source, and push notifications to segmented registrants.
Simultaneously, automate data to a CRM for newsletter segmentation and use the skills of a trained VA to relieve you of the workload required to achieve that.
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