Maltix QR Site SME explainer

This document provides a detailed overview of the main themes, important ideas, and features outlined in the provided text describing "QRSite SME" and "Maltix QR SME." 

These offerings appear to be targeted towards growing businesses, particularly those that communicate regularly with their customers on the phone, aiming to enhance customer engagement, communication, data management, and business visibility.

Main Themes and Important Ideas:

1. Enhanced Customer Communication and Engagement: A central theme revolves around facilitating more effective and multi-faceted communication with customers and a wider network (referred to as "tribe"). This is achieved through various channels and features:

• Multiple Communication Channels: The platform "Allows you to communicate with users and your tribe via: Studio Push notifications to all app registrants, or segments thereof." This enables businesses to reach different audience segments with tailored messages.
• Pre-planned Outbound Messaging with Push Notifications: This feature allows for scheduling various types of communication, including "working messages, but pre-defined Social media and Advertising campaigns, Events, and much more automatically." The ability to share "play-lists and TiKTok Faves!" suggests a focus on engaging content beyond purely transactional communication.
• "Ask Rosie": This highlights the integration of an in-house AI live Virtual Assistant (VA) named Rosie Vanney. Businesses can "task her with a range of activities to do on your behalf via a dedicated smart-form page, e.g., LinkedIn 3rd party Posts," suggesting automated content distribution and potentially other administrative tasks.
• Dedicated Members Area: This provides a direct channel for delivering "News, Blogs, updates, Surveys, Events & documents with automated in-app notification" to a specific segment of users, fostering a sense of community and providing exclusive content.
• Visitor Notification Preferences: Within the members area, users can "choose what notifications they want to receive; this promotes customer satisfaction and comfort," indicating a focus on personalized communication and respecting user preferences.
• New Omni Channel: This feature "puts your Knowledge base into all 2-way social media," suggesting a seamless integration of information and customer interaction across various social platforms.

1. Robust Data Management and Segmentation: The platform emphasises control over data and the ability to segment and utilise it effectively:

• Demarcate Visitors: Users can control "Who sees what’ both externally and internally allowing you maximum control of the uses of your data." This granular access control enables the creation of different access levels (Free, Paid, Subscription, Confidential, etc.) to cater to various user types and needs.
• Data Download Capability: "All Data can be csv file downloaded for external use: in; Planning, sharing, 3rd party analysis or other purposes," providing flexibility for businesses to analyse and utilise their data outside the platform.
• Segment Data for Complete Outbound Push Notification (and other push messaging) control: This reinforces the ability to target specific user groups with tailored communications.

1. Business Growth and Network Expansion: Several features aim to support business growth and expand reach:

• Invite visitors to display their business on your QRSite: This allows for the promotion of "your affiliates, your side hustles, and any joint ventures," increasing visibility for both the host business and their partners.
• High visibility to SEO Crawlers and bots: This feature focuses on improving "your SEO results and pull Traffic," a crucial aspect for online visibility and organic growth.
• 3 months free access to Maltix Connect Premium: This "Maltix White labelled, linked in Network Building Accelerator" aims to help businesses "expand your network with trusted contacts who you can know well enough to help your business and chose those who could."

1. AI and Automation for Efficiency: The platform leverages AI to automate tasks and enhance efficiency:

• Ask Rosie (AI Live VA): As mentioned earlier, Rosie can be tasked with various activities, potentially freeing up business owners' time.
• Ai Publish and distribute hundreds of joined up SEO articles with Lares VA clerical support @ £15 per hour: This suggests a service for automated content creation and distribution to improve SEO, albeit with an additional cost for the clerical support.

1. Integration and Scalability: While the base service doesn't include a CRM, it is designed to integrate with existing CRM systems:

• CRM: "Whilst this level of service has no CRM system all of the necessary connections to add a CRM such as Capsule (which Maltix use) are already in place making upgrades a simple process." This indicates a focus on interoperability and the ability to scale the platform with additional tools as needed.

1. Support and Onboarding: The platform offers support and assistance for new users:

• 5 hours of trained VA Clerical on boarding support: This aims to provide "a smooth journey with extra support if required at £15 per hour," indicating an investment in user onboarding.
• 247 / 365 Chat support: This ensures continuous support availability for users.

1. Knowledge Base Management:

• Knowledge Base categorisation and data harmonisation advice: This suggests support in organizing and structuring business information for efficient access and use.
• The integration of the knowledge base into social media via the "New Omni Channel" further emphasizes its importance.

Key Features and Functionality Summary:

• QRSite SME: The base offering for growing businesses communicating with customers by phone.
• Maltix QR SME Add-ons/Features:Knowledge Base advice
• Burger bar admin login
• Members area with controlled access
• Tribe registration data access (CSV download)
• VA onboarding support (paid beyond 5 hours)
• Multiple communication channels (push notifications)
• Scheduled outbound messaging
• "Ask Rosie" AI VA for task automation (e.g., LinkedIn posting)
• Affiliate/JV promotion on QRSite
• Dedicated members area with automated notifications
• Granular data access control
• Data download for external use
• Data segmentation for targeted messaging
• User-controlled notification preferences
• Omni-channel knowledge base integration
• CRM integration readiness
• AI-powered SEO article generation (with paid clerical support)
• SEO visibility enhancement
• Free access to Maltix Connect Premium (network building)
• 24/7 chat support

Pricing:

• Set up: £795
• Monthly fee: £30
• Trained VA Clerical support (beyond 5 hours): £15 per hour
• Lares VA clerical support for AI publishing: £15 per hour

Includes basic training." This suggests that some aspects of the service, particularly potentially the content generation features, may rely on AI and require user oversight and understanding.

Conclusion:

Maltix QR SME is a comprehensive platform designed to empower growing businesses with tools for enhanced customer communication, robust data management, business growth, and operational efficiency through AI and automation. The focus on segmented communication, data control, and network expansion, combined with various support features, positions it as a potentially valuable asset for businesses looking to scale and deepen their customer relationships.

However, the setup cost and potential ongoing charges for VA support should be carefully considered because it represents already trained personnel with very low outsourcing costs with zero tax implications.

FAQ What is Maltix QR SME and who is it designed for?

Maltix QR SME is a service designed for growing businesses that regularly communicate with their customers. It appears to be a platform centered around a "QRSite" that offers various features for customer communication, marketing, and community building, particularly beneficial for subscription-based models or businesses with a membership structure.

Maltix QR SME provides multiple communication channels, including studio push notifications to all app registrants or specific segments. Businesses can schedule pre-planned outbound messaging with push notifications for marketing campaigns, events, and social media. The platform also includes "Ask Rosie," an AI-powered virtual assistant that can distribute information across participating QRSites and perform tasks like LinkedIn posting.

The platform offers a dedicated members area with a direct feed of news, blogs, updates, surveys, events, and documents with automated in-app notifications. Businesses can control who sees what content both externally and internally, allowing for different access levels (free, paid, subscription, etc.). Members' data can be downloaded for external use, segmented for targeted messaging, and visitors can customize their notification preferences.

Beyond push notifications, Maltix QR SME allows businesses to invite affiliates and joint ventures to display their business on their QRSite, increasing reach for everyone involved. The platform also supports the AI-powered generation and distribution of SEO articles with virtual assistant support. Furthermore, it offers high visibility to SEO crawlers and bots to improve search engine rankings and traffic.

While Maltix QR SME doesn't include a built-in CRM system, it has the necessary connections in place to easily integrate with external CRM platforms like Capsule. All data within the platform can be downloaded for external use, planning, sharing, or third-party analysis. The platform also features an "Omni Channel" capability that integrates the knowledge base with two-way social media.

New users receive 5 hours of trained virtual assistant clerical onboarding support to ensure a smooth setup. Ongoing 24/7 chat support is also available. Additionally, basic training is included with the service.

Maltix Connect Premium is a white-labeled LinkedIn Network Building Accelerator that users receive 3 months of free access to. This tool helps businesses expand their network with trusted contacts, fostering relationships that can potentially benefit their business.

The setup cost for Maltix QR SME is £795, followed by a monthly fee of £30.

Additional virtual assistant clerical support for tasks like onboarding or AI content publishing is available at £15 per hour.

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