PWA APP LONG Guide from Maltix

Understanding this amazing new technology - 15 minute version.

William Nicholls

Last Update 4 months ago

Maltix has branded it's range of PWA PhoneSite

PhoneSite gives the experience of a mobile application without needing to be downloaded to a user’s device.

A user can also add PWAs to the home screen or start menu on their mobile phone.

From there, progressive web apps look identical to old native applications.

They launch in the same way, have a splash screen and icons with a full browser-less web browsing experience!

The Maltix PHONESITE is a dramatic evolution of a mobile-friendly website.

PWA's are discoverable and quickly accessible like normal websites, and give all the interactivity and customer engagement of a native mobile application.

They are more secure than normal websites.

And easily integrate with push notifications and the ability to browse and use offline.

Why should I consider a PHONESITE over a mobile application or a standard website?

"A Maltix PHONESITE is a one-size fits all"

They work for visitors from desktops, laptops, or mobile devices of every size and make.

All these machines run a web browser able to load a PHONESITE super quick.

Maltix Apps adapt to the size of the device and don’t have to be downloaded!

AND take up to 200 times less space on a smart device!

Even when cached and added to a home screen, compared to a Native iOS application.

Caching of PHONESITE content means that users can also revisit a PHONESITE while they are offline.

In this way too, progressive web APP's work like an older native mobile application from the App Store.

For the next step of our PHONESITE guide important benefits:

1. More engaged, less frustrated, customers equal better conversion rates.

No more frustrated customers when mobile data connections are lost, and a signal is poor.

A cached PHONESITE will keep functioning, meaning that customers stay engaged and keep browsing.

2. There’s no need for app store costs

Eliminating app store costs with progressive web apps

Progressive web APP's are also easier to market than a mobile application, as they rely on a domain URL.

They don’t need to be downloaded from Google Play Store or Apple’s App Store.

Listing on these application vendors costs money with the constant risk of app store rejection, that's impossible with a PWA.

3. Updates are fast and simple, unlike native mobile application adjustments.

Progressive web APP's solve the problem of needing to develop and maintain both mobile-compatible websites and mobile applications at the same time.

Building, maintaining, and updating a website and a mobile application simultaneously takes extra time, resources and financial commitment.

In fact, Maltix PWAs are significantly cheaper to develop than mobile applications and are as easy to update as a website.

There is no need to hire a pricey mobile application developer to go through a separate update development, or to wait for a lengthy app store approval process, to achieve an update.

Maltix PWAs use the newest capabilities of HTML5, too – making them quick and easy to update.

4. Maltix WPA’s are agile and improve time-to-market

And not only that, but where an update to a mobile application may need a user to re-download the entire app.

A progressive web app auto updates the cache and pages when the PHONESITE loads up.

This is a highlight for the Maltix PWA

It means that users not only can access their app quickly and easily, but the time-to-market for businesses is fast.

5. PWAs consistently register better engagement and conversion rates.

When we launched Forbes magazine PHONESITE it saw a six-fold increase in readers finishing articles and doubled its engagement rate.

And, for their website, a higher engagement rate which leads to a higher search engine optimisation score.

Another feature that benefits SEO is the need for just one domain/URL rather than needing a specific mobile URL for a native application.

CMS Wire says that according to Lamda Test, companies like Treebo, Trivago, and Flipkart, all saw substantial improvements after moving to PWAs.

Treebo’s conversion rates increased four-fold.

Trivago saw a 97% increase in “click outs” on hotel deals.

Flipkart’s new customer growth has accelerated by 50%.

Komal Bhatia the engineering manager at PubNub, says:

“PWAs solve the shortcomings of a mobile web experience.

They bring the best characteristics of the mobile app experience to the web.”

Komal Bhatia of India’s largest e-commerce site Flipkart Lite was rebuilt as a PWA

The Ali Express PHONESITE reportedly saw a 104% increase in conversion rates for new users. Mozilla points those unconvinced about choosing PWAs to the Stats website for more case studies and fantastic brand results.

6. Maltix PHONESITE Guide: Progressive Web Apps & SEO

The next part of our PHONESITE guide is to see the impact of SEO on businesses.

Especially when it comes to progressive web apps vs native mobile apps.

Search Engine Optimisation is one of the biggest sources of traffic a business could ever get to boost its digital presence.

If done right, it will bring hundreds of thousands of monthly visits, increasing the number of conversions and purchases.

7. A fast loading website is essential for Search Engine Google.

Early in 2018 mobile loading speed became a factor in organic search engine ranking.

Maltix PWAs can be pre-cached.

They load quickly as well as being almost instantaneous to access, without needing to be downloaded.

Mobile sites that load in less than two seconds have a 15% higher conversion rate.

Older Native mobile applications are not indexed by search engines whereas PWAs are, and they work across all devices.

As per Search Engine Watch, Lancome moved to PWA in 2019 and saw site loading speeds improve by 84%.

Their conversion rates grew by 17%.

CMS Wire says App Institute reports that brands using PWAs achieved an average increase in mobile web traffic of 68% .

And PWAs load up to15 times faster than native applications.

As well as a normal domain name, there are URLs for each page of a PHONESITE making for even better, search engine indexable

Unlike native applications, website SEO techniques apply to PWAs

You can apply tactics you already know or ask your SEO expert to do it for you.

8. Progressive web apps are easier to market

As our Maltix PHONESITE guide continues unwrapping key information.

Progressive web apps are easier to index by search engines.

A PHONESITE can become your main website and integral to your PhoneSite and vCard

There’s no need to list separate links on your social media channels.

Use the professional dynamic Maltix QR codes purchased in Bronze and Silver

9. PWAs are feature-full and more engaging

Push notifications are one of the most powerful tools currently available for engagement.

A simple functionality of a PHONESITE through regular communication with your customer base.

PWAs can also run a geolocation API under HTTPS.

Securely track a user’s location if they allow it, great for demographic marketing capabilities.

And, they are compatible with media capture and editing APIs, as well as offering secure Bluetooth functionality.

10. Maltix PHONESITE Guide: Browser compatibility for progressive web apps

Maltix Progressive web apps are compatible

With Google Chrome, Microsoft Internet Explorer and Microsoft Edge, Mozilla Firefox, and other popular browsers.

PWAs are fully compatible with both Android and iOS operating systems.

When PWAs arrived Apple’s iOS didn’t support something called “service workers” essential for running PWAs.

By March 2019 Apple had quietly added support for PHONESITE technologies in iOS version 11.3 and this is the same for iOS 12 and 13.

This actually means that PWAs that behave like native applications can even be installed without Apple App Store approval.

Microsoft Edge and Windows 10 are even more supportive of PWAs.

This allows them to be installed like native mobile applications and uninstalled in the same way.

This is not possible on Chromium browsers but the PHONESITE will have its own uninstall feature in a Chromium browser.

PWAs have much better integration with operating systems overall which delivers a more seamless user experience.

11. Maltix PHONESITE build and functionality

Maltix PWAs can be built with standard web languages.

JavaScript, allows each page’s user interface and content to be altered and managed easily.

We also use a framework called Angular 4.0 created by Google for developers to create better web user experiences.

Much more similar to those of native, mobile, applications.

These new-digital age applications are created using Server Side Rendering (SSR)

A page can be indexed by the search engines.

But also using Client Side Rendering (CSR).

CSR means the PWAs JavaScript content can be downloaded in the background, cached, and enables the PHONESITE to work offline.

There are three elements of a PHONESITE build

The application shell which provides user experience, service workers for content accessibility, and JSON files call manifests.

The Maltix application shell has the interface build and components.

The second key component, service workers, are a major differential between traditional website build and cutting-edge PWAs.

They sit between the PHONESITE and the browser.

This allows offline usage and are essential for push notification functionality and all-round improvements to user experience.

The service workers are both important to PWAs and to the new potential of the internet as they critically delivery the functionality of PWAs.

They are a script of code, or a JavaScript file, run by a browser behind the scenes.

They perform actions in response to events, like changes in connectivity and network requests, and work similarly to proxy servers.

Lastly, the manifest file contains the metadata used for listing in application stores and to enable the installation of a PHONESITE on a home screen.

The file allows for better rendering of the application display on a device

And allows identifiable icons and the option to switch screen orientation on a mobile or tablet.

Consumers are adapting their expectations in line with technological development. They expect fast, easy to use, websites with the interactivity and functionality of mobile applications. And, they don’t want to be downloading new applications all the time.

Businesses and organisations need lower costs, refined technology stacks, less third-party vendors, and better SEO and conversion results.

Maltix PWAs are an all-round meeting consumer expectations of design and functionality, one-touch, quick-fire, interaction in a mobile first age. They are efficient and effective for businesses and are the new must-have for a digitally adept operation.

Thank you for reading the Maltix PHONESITE guide.

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