Why Chase Funnels When You Can Cultivate Connections?

The Funnel Fallacy: A Costly Illusion

Elaine Godley

Last Update 5 days ago

Why Chase Funnels When You Can Cultivate Connections?


In the frantic pace of modern business, we're constantly told to build "sales funnels." Fill the top, nurture the middle, close at the bottom. It sounds efficient, but for many businesses, it's a colossal waste of time and effort, especially when compared to the power of genuine professional networking.


"What's in it for ME?" you ask, to ditch the funnel obsession and embrace real connection?


Let's break it down:

The Funnel Fallacy: A Costly Illusion 


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Think of a sales funnel. You pour in leads, hoping a few trickle out as customers. But what's in it for you in that process?


  • You're Spending to Guess: Funnels demand constant ad spend, complex software, and hours of optimization. You're throwing money at generic audiences, hoping your message randomly resonates.

  • Low Conversion, High Attrition: The reality? Most leads drop off. You're dealing with vast numbers of uninterested prospects, consuming your time and resources without genuine engagement.

  • Impersonal & Untrusting: Funnels are automated. They lack the human touch crucial for building trust, especially for high-value services or complex solutions. Your brand becomes a series of automated messages, not a trusted partner.
  • Rigid & Reactive: Once built, funnels are hard to pivot. Market shifts? New insights? Your pre-programmed sequence might be out of date, yet you're stuck running it until you invest more time and money to rebuild.
  • The "One-Time" Transaction: Funnels often end at the sale. They don't inherently foster loyalty, advocacy, or repeat business. You're constantly hunting for new leads, rather than nurturing existing relationships.


In essence, sales funnels often offer a high-effort, low-trust, and high-attrition path that treats prospects as numbers, not people. What's in it for you? A lot of chasing, often for diminishing returns.


Maltix Connect: Your Path to Genuine Growth


Now, consider the alternative championed by Maltix Connect: professional networking focused on authentic relationships. What's in it for you here?


  • You Build Real Trust, Effortlessly: Forget cold pitches. With Maltix Connect, you focus on genuine conversations, understanding needs, and offering value. People buy from those they know, like, and trust. This is built organically.
  • High-Quality, Pre-Qualified Referrals: The absolute gold standard of leads. When someone in your network trusts you, their referral comes with built-in credibility. These leads are warmer, convert faster, and often become loyal clients. What's in it for you? Far less sales effort for far better results.
  • Access to an Invaluable Ecosystem: Your network isn't just about sales. It's a living, breathing source of insights, potential collaborations, mentorship, and opportunities you'd never find through automated funnels. What's in it for you? Knowledge, support, and unforeseen avenues for growth.
  • Enhanced Reputation & Personal Brand: You become a trusted resource, an expert, and a valued contributor in your field. This elevates your professional standing far beyond what any mass-market ad campaign could achieve. What's in it for you? Respect, influence, and recognition.
  • Sustainable, Enjoyable Growth: When business comes through genuine connections, it's more satisfying, more resilient, and more likely to lead to long-term relationships and consistent word-of-mouth referrals. What's in it for you? Less stress, more fulfillment, and a business that thrives from the inside out.


Maltix Connect shifts your focus from the impersonal grind of funnel management to the powerful, human-centric art of relationship building.


What's in it for you? A more effective, more enjoyable, and ultimately more prosperous way to grow your business



"Stop wasting effort on rigid funnels. Start investing in powerful connections with Maltix Connect. The late great Maurice T Watts"

Pricing Options

There is no commitment period - cancel at any time.


A) £25 per month Maltix Connect Starter DIY (now includes)

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D) Maltix Connect Super VA Clerical Support
5 trained VA contacting your exact Avatar worldwide in one month blocks from £499

E) £50 per hour Maltix Connect Super VA professional tele Sales

Available with Premium only

Order highly trained sales people who will follow the:- Suspect - to Prospect - to Qualified Prospect (Lead) to SALE, methodology.

Time verified against Book-times, and VoIP telephone recorded into Capsule CRM, hourly rates

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