App Store failure rates
Why Maltix does not recommend the App Stores
Luna Aquilina
Last Update 2 months ago

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App Store failure rates can be understood from two main perspectives: app rejection rates during the review process and the overall success rates of apps once they are live.
App Rejection RatesApp Store Rejections: In 2022, the App Store rejected about 1.7 million app submissions, which includes both new apps and updates1. The reasons for rejection often include incomplete or beta versions of apps, missing metadata, hardware and software compatibility issues, and non-compliant in-app purchases1.
Consumer App Success Rates: It is estimated that about 99.5% of consumer apps fail, meaning only a small fraction achieve significant success25. This high failure rate is attributed to factors such as poor market fit, lack of marketing budget, high development costs, and difficulty in retaining users25.
Business App Success Rates: Business apps have a slightly better success rate, with about 87% failing2.
Poor Market and Audience Research: Many apps fail because they do not adequately understand their target audience or market needs8.
Lack of User Retention: Apps often struggle to retain users over time, with significant drops in engagement after the initial download5.
Technical Issues: Stability and performance problems can lead to low app store ratings and user dissatisfaction3.
Financial Constraints: High development costs and marketing expenses can be unsustainable for many apps28.
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App store failure rate is why Maltix does not recommend the App Stores

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