Board meeting briefing

Stage one:-

The Big Picture Maltix is transitioning from foundational development (Maltix A) to a global licensing model (Maltix B).

By eliminating expensive social media marketing and cutting out third-party gatekeepers (like App Stores, WordPress, and Wufoo), Maltix gives Small and Medium Enterprises (SMEs) total ownership of their data. This makes Maltix a true replacement for obsolete, siloed SaaS platforms.

• 1. Advocates (One-off Purchase)Premium, bespoke physical-digital ("phygital") merchandise. Maltix is the unique global provider creating these as custom one-offs, embedding both beautiful QR code frames and NFC ICE (In Case of Emergency) touchpoints.
  With a single tap or scan, prospects are instantly pulled into your digital data pipeline, seamlessly connecting real-world interaction with your backend ecosystem.
  
  
• 2. Maltix Go (Subscription): A lean, efficient sales engine. It features a 100% AI-created Progressive Web App (PWA), a custom CRM, and Transpond newsletter functionality. It is fully upgradeable over time but features zero community-building tools.

• 3. Maltix Tribe (Subscription): The ultimate community-building ecosystem. It includes all the CRM and newsletter features of Maltix Go, but adds multi-user data functionality to manage, engage, and retain an audience via native in-app features and push notifications. Imagine having a private, secure digital club built right inside a custom mobile app. It is a space where you can gather your community, chat with them instantly, and keep everyone connected without the noise of social media.

3. How It Works

• Everything in One Place: It combines a digital address book with an easy newsletter system to track and update your members.
• Direct to Their Pockets: You can send push notifications—those little pop-up messages that appear instantly on a smartphone screen, avoiding the spam folder entirely.

The Privacy Advantage

• Total Control: Members decide exactly what information they want to receive by flipping switches inside the app.
• Bespoke Messages: Members can only see their own data. Because the app recognises who is logged in, it delivers a completely tailored experience and bespoke notifications.

Fliplet Ai training starts soon

• Single Source of Truth: All sales and Virtual Assistant (VA) data routes directly into one secure app data source via Premium Maltix Connect.
• Total Ownership: Zero third-party gatekeepers means Maltix and its clients own 100% of their data and software ecosystem.
• Localised Automation: Every sales representative and VA has automated workflows feeding straight into their individual CRM records.
• Project Leads: Sara, Eddie, Tyler, and AI Collaborator (with data auditing handled by Sara Jumbé).
• *Data automation from Maltix Connect to Capsule and Fliplet app data sources.- This opens up professional newsletter creation from Capsule  via Transpond and full in app and Push notifications for Maltix Tribe 

• Phase 1: Setup & Phygital Entry (By July): Secure domains on Titan, create core templates, and deploy 25 phygital sales reps using QR frames and 10-second elevator videos. Sales Tuesday Event
• Phase 2: Data Automation: Automatically link Master Facilitator Maltix Connect, Capsule CRM, and Transpond lists to remove manual steps and data silos.
• Phase 3: Engagement & Sales Training: Launch weekly EVENTS and newsletters, push notifications, and 10-second explainer videos. Introduce specialised Monday QR training to fix historical commission-sales inefficiencies.
• Phase 4: AI & Compliance Integration: Auto-save meeting summaries to Google Drive, integrate Fliplet AI with a dedicated engineer, and centralise compliance auditing and PWA data sources. Peter eCard
• Phase 5: Technical Superiority: Roll out advanced multi-user permissions, individual CRM automations, and deep digital-to-physical production partnerships (e.g., Kent Workwear).
• Phase 6: Global "Follow the Sun" Scaling: Expand to a 25-rep commission team for fast closes, launch a specialist Philippines team for US/Canadian markets, open multi-currency shops (USD/CAD), and run a 24-hour non-stop production schedule. Lares Wednesday Event

1. Setup Hours (Phases 1-2): A one-off time allocation for API, Webhook, and template setup.
2. Retainer Hours (Phases 3-6): A recurring monthly allocation for ongoing content, data syncing, and global production management.

Maltix B 

Licensing & Phygital Ecosystem Implementation Roadmap

1. Strategic Foundation: The Shift to Maltix B Maltix B pivots the organisation from foundational infrastructure to a scalable licensing model. This strategic shift ensures extreme operational agility and capital preservation during global financial downturns.

• Gatekeepers Removed: Eliminates third-party platforms (App Stores, WordPress, Wufoo), cutting out "rent-seeking" costs and technical debt.
• Total Control: Transitions from traditional web dependencies to native mobile and AI logic for total ecosystem control.
• Competitive Immunity: Insulates licensing partners from the restrictive protocols and rising costs of legacy platforms.

2. The Phygital Sales Start Point

The Physical + Digital ("Phygital") entry point is the friction-free engine for rapid customer acquisition, bridging physical contact and digital conversion within ten seconds.

• The 10-Second Hook: Starts with a permanent Maltix QR Frame, backed by a 10-second elevator pitch video and high-detail infographics.
• Business QR frames so far
• Sports QR frames so far 
• Instant eCard Exchange: Salespeople use Premium Maltix Connect eCards for an immediate "In-App" demonstration, bypassing traditional paper cards from their Zoom backdrop.
• Source Data Mapping: Scanning instantly registers the client at the data source, triggering auto-mapped knowledge articles and targeted push notifications.
• LINK to Mark up per sale. Profit per Sale. RISK. BREAK EVEN. FAILURE THRESHHOLD etc
• Sales Recording protocol;
• Maltix Connect Monday Event 
  
  

3. Operational Integration & Platform Intelligence

Maltix centralises coordination and builds an institutional memory to maintain precise global operations and continuity.

• Leadership & Compliance: Sara Jumbe manages data audits and compliance; Elaine Godley oversees Monday QR Event training; Rich Scott drives Aurora platform technical development.
• Searchable Intelligence: Google Meet and Lares shares feed a centralised Google Drive. This provides the Master Facilitator Maltix Connect with instant access to historical call summaries.
• Aurora Tech Edge: Uses native Fliplet forms with Advanced Branching and AI logic for sophisticated data mapping, embedding support videos directly for just-in-time learning.

4. "Follow the Sun" Production & Global Execution

A continuous global production schedule enables the ecosystem to scale rapidly, moving orders to live deployment with zero friction.

• Fulfillment Pipeline: Stripe shop sign-off triggers automated PNG print files sent directly to Kent Workwear for hardware production.
• Rapid Deployment: Orders go live almost instantly with eCards and video assets ready for use.
• Lares VA Synergy: Low-cost VA support delivers precise branding assets, keeping the expanding 25-person commission-based sales force focused on direct conversion.
• We are experiencing 2 Qualified Prospect calls a day
• My Most Trusted have people creating 7 to 9 qualified prospect calls a day on Zoom
  
  

5. Capital Preservation & Growth Strategy

Maltix replaces costly social media marketing with direct, high-tech networking to preserve capital for growth funding and dividends.

• Networking Innovation: Leverages eCards, QR events, and personal video to build high-trust relationships at scale.
• Board Alignment: Employs DISC profiling for a "Big 3" Board Analysis to align leadership strengths, rewarding commitment through a Share and Dividend Allocation framework.
• Funding Roadmap: Charlie Dillon guides the growth funding strategy, calibrating market entry to scale the sales force and expand regional licensing.