Maltix system for establishing topical dominance calculations

calculator link 

This calculator analyses the concentration of audience engagement and projects a potential revenue model based on your specific performance metrics.

Please provide the following figures for a one-year period:

• Total Article Reads: [Enter a number, e.g., 50,000]

• Additional Tribe Members: [Enter a number, e.g., 15]

• Total eCard Shares: [Enter a number, e.g., 35]

• Your Business's Annual Revenue: [Enter a value, e.g., £250,000]

• Value of a Tribe Member (as % of revenue): [Enter a %, e.g., 1.5%]

• Value of an eCard Share (as % of revenue): [Enter a %, e.g., 0.1%]

Once you have these figures, the calculator will process them below.

This measures the rate of direct engagement actions generated from the total audience.

• Formula:

  Lead Velocity=Total Article Reads(Total Tribe Members+Total eCard Shares)​

• Working:

  [50,000]([15]+[35])​=[50,000][50]​

• Result: 0.001 (or 1 engagement action per 1,000 reads)

This measures the efficiency of converting readers into high-intent Tribe members.

• Formula:

  Tribe Growth Rate=(Total Article ReadsTotal Tribe Members​)×1000

• Working:

  ([50,000][15]​)×1000

• Result: 0.3 Tribe Members per 1,000 reads.

This calculates the percentage of the total audience that takes any conversion action.

• Formula:

  Engagement Saturation (%)=Total Article Reads(Total Tribe Members+Total eCard Shares)​×100

• Working:

  [50,000]([15]+[35])​×100

• Result: 0.1%

This shows the fraction of all engaged users who joined the Tribe.

• Formula:

  Tribe Conversion Fraction=(Total Tribe Members+Total eCard Shares)Total Tribe Members​

• Working:

  ([15]+[35])[15]​=[50][15]​

• Result: 0.3

The Tribe Conversion Fraction expressed as a percentage.

• Formula:

  Tribe Conversion Percent (%)=Tribe Conversion Fraction×100

• Working:

  [0.3]×100

• Result: 30%

• Value of a Tribe Member: [£250,000]×[1.5%]=£3,750

• Value of an eCard Share: [£250,000]×[0.1%]=£250

• Formula:

  Revenue=(Tribe Members×CLVTribe​)+(eCard Shares×CLVeCard​)

• Working:

  ([15]×£3,750)+([35]×£250)=£56,250+£8,750

• Final Result: £65,000

Calculations This solution analyses the system's potential concentration of audience engagement and projects an arbitrary revenue model based on

The Maltix system is prepared by executing a specific content and engagement strategy over a one-year period.

• Master Articles: 1 high-quality article per week (52 per year).

• SEO AI Articles: 5 articles per day (1,825 per year).

• Total Articles Published: 1,877 per year.

• Primary Conversion Goals:

• Directing users to a contact page to share an eCard.

• Encouraging users to "Join my Tribe" via the Maltix Tribe builder PWA.

Here we calculate the concentration of engagement within the total audience (article reads). The chemistry terms Molarity, Molality, Percent by Mass, Mole Fraction, and Mole Percent are used as analogies for marketing key performance indicators (KPIs).

This measures the rate at which article reads generate direct engagement actions (Tribe members + eCard shares), indicating the "concentration" of active leads within the total audience volume.

Formula:

Lead Velocity = (Total Tribe Members + Total eCard Shares) / Total Article Reads

• Inputs: 1 Tribe Member, 5 eCard Shares, 2,500 Article Reads

• Working: (1 + 5) / 2,500 = 6 / 2,500

• Result: 0.0024 (This indicates that for every 1,000 article reads, approximately 2.4 direct engagement actions are generated).

• Inputs: 20 Tribe Members, 50 eCard Shares, 250,000 Article Reads

• Working: (20 + 50) / 250,000 = 70 / 250,000

• Result: 0.00028 (This indicates that for every 10,000 article reads, approximately 2.8 direct engagement actions are generated. The lower concentration suggests a wider, less targeted audience at the top end).

This measures the efficiency of the system in converting readers into dedicated Tribe members, representing the concentration of high-intent users.

Formula:

Tribe Growth Rate = (Total Tribe Members / Total Article Reads) * 1000

• Inputs: 1 Tribe Member, 2,500 Article Reads

• Working: (1 / 2,500) * 1000

• Result: 0.4 Tribe Members per 1000 reads.

• Inputs: 20 Tribe Members, 250,000 Article Reads

• Working: (20 / 250,000) * 1000

• Result: 0.08 Tribe Members per 1000 reads.

This calculates the percentage of the total audience that takes any form of conversion action, representing the overall engagement "mass" of the system.

Formula:

Engagement Saturation (%) = (Total Tribe Members + Total eCard Shares) / Total Article Reads * 100

• Inputs: 1 Tribe Member, 5 eCard Shares, 2,500 Article Reads

• Working: ( (1 + 5) / 2,500 ) * 100

• Result: 0.24%

• Inputs: 20 Tribe Members, 50 eCard Shares, 250,000 Article Reads

• Working: ( (20 + 50) / 250,000 ) * 100

• Result: 0.028%

This shows the fraction of all engaged users (the "solution" of actions) who committed to the highest value action: joining the Tribe.

Formula:

Tribe Conversion Fraction = Total Tribe Members / (Total Tribe Members + Total eCard Shares)

• Inputs: 1 Tribe Member, 5 eCard Shares

• Working: 1 / (1 + 5)

• Result: 0.167

• Inputs: 20 Tribe Members, 50 eCard Shares

• Working: 20 / (20 + 50)

• Result: 0.286

This is the Tribe Conversion Fraction expressed as a percentage.

Formula:

Tribe Conversion Percent (%) = Tribe Conversion Fraction * 100

• Inputs: 0.167 (from d.)

• Working: 0.167 * 100

• Result: 16.7% (Of all the actions taken, 16.7% were Tribe sign-ups).

• Inputs: 0.286 (from d.)

• Working: 0.286 * 100

• Result: 28.6% (As the system scales, a higher percentage of engaged users convert to the more valuable "Tribe Member" status).

To prove the financial viability, we will establish an arbitrary model based on the average revenue of an SME.

• Average UK SME Annual Turnover: £335,000

• Average US SME Annual Revenue: $1,220,000

We will assign a Customer Lifetime Value (CLV) to each conversion action.

• Value of a Tribe Member (High Intent): 1.5% of annual revenue.

• Value of an eCard Share (Warm Lead): 0.1% of annual revenue.

• UK Tribe Member: £335,000 * 0.015 = £5,025

• UK eCard Share: £335,000 * 0.001 = £335

• US Tribe Member: $1,220,000 * 0.015 = $18,300

• US eCard Share: $1,220,000 * 0.001 = $1,220

• UK Model: (1 Tribe Member * £5,025) + (5 eCard Shares * £335) = £5,025 + £1,675 = £6,700

• US Model: (1 Tribe Member * $18,300) + (5 eCard Shares * $1,220) = $18,300 + $6,100 = $24,400

• UK Model: (20 Tribe Members * £5,025) + (50 eCard Shares * £335) = £100,500 + £16,750 = £117,250

• US Model: (20 Tribe Members * $18,300) + (50 eCard Shares * $1,220) = $366,000 + $61,000 = $427,000

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