Maltix Research surveys in your business

Likert Surveys are available within PhoneLite Entry and PhoneSite

William Nicholls

Last Update 3 months ago

"You can't manage what you can't measure."

Peter Drucker

Examples below

The Likert scale was first developed by Rensis Likert, who was a psychologist in the early 20th Century.

He developed the 5-point Likert scale as part of his PhD dissertation in order to capture peoples’ ratings of international affairs.

The Likert scale is unique because it provides a rating that is ordered sequentially (Positively to Negatively or Agreement to Disagreement). 

What is Likert scale used for?

A Likert scale is an ordered scale from which respondents choose one option that best aligns with their view. It is often used to measure respondents' attitudes by asking the extent to which they agree or disagree with a particular question or statement.

Is Likert scale Qualitative or quantitative?


Are Likert Scales Quantitative or Qualitative? Likert scales give quantitative value to qualitative data. 

For example, it may be designed to measure how much a person agrees with a statement regarding a product's value and assigns a data point to it. 

So what is a Likert scale survey question?

It’s a question that uses a 5 or 7-point scale, sometimes referred to as a satisfaction scale, that ranges from one extreme attitude to another. Typically, the Likert survey question includes a moderate or neutral option in its scale.

Likert scales are one of the most reliable ways to measure opinions, perceptions, and behaviours.

Compared to binary questions, which give you only two answer options, Likert-type questions will get you more granular feedback about whether your product was just “good enough” or (hopefully) “excellent.” And Likert questions can help you decide whether a recent company outing left employees feeling “very satisfied,” “somewhat dissatisfied,” or maybe just neutral.

This method will let you uncover degrees of opinion that could make a real difference in understanding the feedback you’re getting. 

And it can also pinpoint the areas where you might want to improve your service or product.

Your survey can be connected to in situ QR, a room survey for example

It can be distributed through the Phonesite push notifications system

Maltix provides permanent links and or html in java script, iframe or WordPress

More examples

Small business survey Example one

Pre Business launch Example two

Pre Business launch Example three

Hospitality survey Example four

Automotive survey Example five

Real Estate survey Example six

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