A conversation with John Ambra

VP TAWK.to Blog

William Nicholls

Last Update 2 months ago

VP sales TAWK 

The largest CHAT room on the planet

A knowledge base driven by Ai


In preparation for a google meet call next week to some contacts via Marc Jarret’s WhatsApp networking group, I thought an introductory BLOG would be useful.


Eight years ago, I decided to install a chat room into my WordPress maltix.co.uk website, I was recommended TAWK and have used it ever since without a hitch and also use the App.


A couple of years ago, a group of us banded together as Partners within the My Most Trusted programme through Scott Cundill.


We became a self help support group, the idea was we would learn much quicker collectively than individually.


As ringleader, I set up a SLACK system where we could share and manage vast quantities of email correspondence and documentation.


We began integrating technology we were using, especially Google Meet for up to 100 people for free, a brilliant tool and so easy to use to this day.


It was during this time that we began to realise there was a lot more to TAWK than met the eye, so I invited the very modest John Ambra into our sessions.


A conversation with John Ambra, nonchalance Aussie style


Lovely relaxed conversation with John this morning, the sales VP from Tawk the largest chat room on the planet.

John is an unassuming man with an interesting background in direct sales.


He started off as a door-to-door knife salesman and his party trick even today is to cut a five cent coin in half using the very same knife from 20 years ago.


That’s the value of selling something that’s worth $1200 I guess.

After university he set up a small business being a DJ and with his parents help put some money into the musical equipment, he then got more and more into direct sales.


The mindset of commission only.


I’m with John, the best sales people in the world are commission only.

To be excellent earning through cold calling commission takes its toll.


You don’t hear of people talking about the benefits of commission only and the personal growth you need to experience to get really good at your job.


Jump forward to a 21 year old John starting his own sales company with some big US Brands.

After nine years and loads and loads of different types of products, boutiques etc over 120 people were on his team, commission only.


After 9 years running his own company, a good friend of his Rob began to talk about the next stages within his CHAT room creation called TAWK, on New Year’s Eve 2017 the stage was set.


Rob was looking to refocus on his company and needed somebody to take over sales within a couple of days over a percolated coffee, John and his brother committed to TAWK

In 2018 a big change came into John‘s life because he decided to shut down his sales company, that was tough for him, but he needed change.


John said it was really interesting going to work with people he had known since primary school, including their wives!

A bootstrap company with numbers that take your breath away.


Numbers trip of the tongue with John, nonchalantly announcing that the dashboard attracts 4000 new clients a day and they have got 7 million users.


Tawk controls 20% of the marketplace and they get regular offers for the sale of the company, it aint happening, the journey has a long way to go.


And the strapline hasn’t changed from day one “Forever FREE”

I asked how they make money, a bit cheeky maybe ? not at all replies John.

There are elements in place that make money.


Many business account managers employ TAWK chat operatives for a dollar an hour and then there’s the VA service to let you become more productive by freeing up time.


Tawk has also added video screen share and CRM


2023 is a real big year for growth adding more tools and more value into into the system.

John confidently predicts that the integrated services of TAWK will become the biggest business operating system on the planet.


With 2.9 billion widget transactions a month on Tawk, you cannot possibly doubt that.


Next year this CHAT room moves into SMS and email ability to seamlessly interact all your channels in one place.

WhatsApp Facebook Instagram, website, App all in one place with more integration of in situ payments and in chat payments.


This is the exact same spirit of in situ smartphone business we keep on about.

There are more exciting announcements on the horizon moving towards crypto-based payments as well perfect for small business.


It’s easy to see business adopting TAWK as a one stop shop, one place to login into in the morning, everything you and your clients converse about all in one place.

3 Words about John: Gritty. Generous. Intune

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